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http://jalopnik.com/mercedes-benz-trademarks-silly-name-for-its-electric-ca-1785161232 Mercedes-Benz Trademarks Silly Name For Its Electric Car Brand 20160811 Kristen Lee [image https://i.kinja-img.com/gawker-media/image/upload/s--U8JMiDkB--/c_scale,fl_progressive,q_80,w_800/t4cgtvtdk1vtggi0h5hz.jpg (concept) ] In June, we speculated about how Mercedes-Benz could potentially launch an electric-only brand. We didn’t have a name for the brand. Now we do. And it’s really very silly. EQ. That’s it, according to Auto Express, anyways. Mercedes has filed a bunch of UK trademark applications this month, with names that use the EQ prefix. From the story: ...Recent trademark applications suggest that Mercedes is lining up a range of vehicles that will carry the ‘EQ’ prefix in their names - and that they’re likely to exist under a more conventional sub-brand called MEQ. The firm has asked to register everything from EQA and EQB through to EQX. It has also applied to register slogans including ‘EQ inside’, ‘EQ boost’ and ‘Generation MEQ’; these would probably be used in the firm’s marketing material for the new range of vehicles. While that all sounds very exciting, the moniker does not. It looks and sounds like a hodgepodge of letters. It looks and sounds like alphabet soup. Or a vision test. Or a setting on a vintage Walkman. [© jalopnik.com] http://www.autoexpress.co.uk/mercedes/96668/new-mercedes-eq-range-of-electric-cars-is-on-the-way New Mercedes EQ range of electric cars is on the way 11 Aug, 2016 ... A Mercedes spokesperson denied all knowledge of the name or any plans for a sub-brand ... The first all-electric vehicle from Mercedes is believed to be a saloon car called EQS; it’s a high-end rival for the Tesla Model S, and it could be previewed as early as next year - although sales are unlikely to start before 2019 ... http://cdn2.autoexpress.co.uk/sites/autoexpressuk/files/styles/insert_main_image/public/7/53//15c984_31.jpg?itok=UKIEeaJK ... http://www.carwale.com/news/mercedesbenz-trademarks-a-range-of-electric-vehicle-names-24480/ Mercedes-Benz trademarks a range of electric vehicle names August 15, 2016 Sources have revealed that Mercedes-Benz is working towards bringing up another distinct series of branding terminology for its electric vehicles (EVs) called ... For EVLN EV-newswire posts use: http://evdl.org/evln/ {brucedp.0catch.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-eq-what-Mercedes-Benz-UK-Trademarks-Odd-unmemorable-EV-Brand-Names-tp4683325.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org Read EVAngel's EV News at http://evdl.org/evln/ Please discuss EV drag racing at NEDRA (http://groups.yahoo.com/group/NEDRA)