John Lussmyer via EV wrote:
On 12/11/2022 9:32 AM, Lee Hart via EV wrote:
John Lussmyer via EV wrote:
So you are saying that they should first produce a cheaper very low
profit margin vehicle - so that they won't have enough cash to grow
production at a high rate and be able to product a LOT more vehicles?
Henry Ford did. So did VW.
Success can be found by selling a very small number of very expensive
vehicles... or a very large number of inexpensive vehicles. Which one
is likely to put the world on (EV) wheels?
So, why isn't the Nissan Leaf outselling Teslas?
It's a low-cost EV.
I don't know the secret formula for success. Apparently, neither does
Nissan.
But I do think it lies somewhere in what Paul MacCready of Aerovironment
said when they made the Impact EV for GM. "It wasn't a success because
we got one thing perfect; it was because we got everything good enough."
I think the problem the automakers have is that they are trying to
optimize just one thing; and that is profit. Everything else falls by
the wayside.
Lee
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--
Lee Hart, 814 8th Ave N, Sartell MN 56377, www.sunrise-ev.com
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