Why not both?
Sell a very large number of very expensive vehicles with high margin
On 12/12/2022 1:32 am, Lee Hart via EV wrote:
John Lussmyer via EV wrote:
So you are saying that they should first produce a cheaper very low
profit margin vehicle - so that they won't have enough cash to grow
production at a high rate and be able to product a LOT more vehicles?
Henry Ford did. So did VW.
Success can be found by selling a very small number of very expensive
vehicles... or a very large number of inexpensive vehicles. Which one
is likely to put the world on (EV) wheels?
Lee
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