How does standard QM explain it? They mention several times that it does so
via a "law of reciprocity" which is involved when a system switches states.
But how do you apply QM when the "system" is a person? Are they assuming
that decision making comes down to the state of some quantum-scale system
that the person is using as a source of randomness?


On 18 June 2014 05:03, meekerdb <meeke...@verizon.net> wrote:

>  Quantum effects in belief.  Can comp explain this?
>
> Brent
>
> -------- Original Message --------
>
>
>  *In recent years, quantum probability theory has been used to explain a
> range of seemingly irrational human decision-making behaviors. The quantum
> models generally outperform traditional models in fitting human data, but
> both modeling approaches require optimizing parameter values. However,
> quantum theory makes a universal, nonparametric prediction for differing
> outcomes when two successive questions (e.g., attitude judgments) are asked
> in different orders. Quite remarkably, this prediction was strongly upheld
> in 70 national surveys carried out over the last decade (and in two
> laboratory experiments) and is not one derivable by any known cognitive
> constraints. The findings lend strong support to the idea that human
> decision making may be based on quantum probability.*
>
>  *These findings suggest that quantum probability theory, initially
> invented to explain noncommutativity of measurements in physics, provides a
> simple account for a surprising regularity regarding measurement order
> effects in social and behavioral science.*
>
>  http://phys.org/news/2014-06-quantum-theory-reveals-puzzling-pattern.html
>
>  http://www.pnas.org/content/early/2014/06/11/1407756111
>
>
>
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