See that might be one of the problems... Mandrake need to think globally, not french..
Whats the biggest market for mandrake? I doubt its french... The number one rule that explains the M$ saga is targeted marketing.. They know what will get the possible users in a specific country and they hit them with it... Mandrake may not have the beans for that.. but they should at least target the marketing at the biggest potential market.. which is probably the US and UK... (but I could be wrong on that one.) still, its a thought.. rgds Frank -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]On Behalf Of Wolfgang Bornath Sent: Friday, 27 December 2002 8:30 PM To: [EMAIL PROTECTED] Subject: Re: [expert] Increase of Capital for Mandrakesoft On Fri, Dec 27, 2002 at 07:17 -0500, ET wrote: > Name regognition would be my bet. I am still pushing for a sticker to replace > my old rainbow bitten apple logo on my RX3 mazda. heck I would print them if > I had a good logo that I thought might get attention. anyone with any Ideas > can e-mail me off list even. While I think a star and a penguin should be on > the logo, maybe a big M or the word mandrake in the background would be good. > Please do not include the logos on any Mandrake supported web site, since I > have already considered them. > If I had my way, an extra dollar would be tacked on to the Powerpack and > Prosuite boxes to pay for and include the logo sticker, and a note encourging > everyone to "show the bird" on their cars. I firmly believe Apple survived > without Steve Jobs, mainly because of the lasting advertising value of all > those apple logos on the back of VWs and Mazdas. let's consider some low cost > methods of getting "name recognition" for this great product, that by it's > nature uses "word of mouth" (and word on the internet) as it's most important > advertising tool. I think this is one good example how different nation's people think different. I talked to various people at MandrakeSoft during visits to the Paris HQ and they think French. You (and a vast majority of Mandrake Linux users think US-American or Canadian. For you this "brand awareness" is of a very different value than for the french mind. Of course I may be completely wrong here, just my impression. I've the same opinion like you (my best example is the Deutsche Bank logo, in fact I know the creator of that brilliant thing). I'm wearing my Mandrake cap most times and there's a Mandrake penguin on my letter box. Of course my notebook brandishes a large penguin sticker and if I'd own a car I would have a fake license plate in the rear window "MDK TUX" or similar. There should be something done about that. Just those few goodies in the MandrakeStore just ain't 'nuff. I suggest a mass mailing to [EMAIL PROTECTED] expressing wishes for the stickers they once included in the boxed sets (I still have some!) and other goodies like that. wobo -- If you don't understand or are scared by any of the above ask your parents or an adult to help you.
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