--- In FairfieldLife@yahoogroups.com, "sparaig" <lengli...@...> wrote: > > --- In FairfieldLife@yahoogroups.com, Vaj <vajradhatu@> wrote: <snip> > > Well, the idea and approach of the TM org is to > > not mention the actual figures or not mention > > them in a way makes the obviously insignificant > > result seem small. SO instead of saying "TM > > reduces blood pressure 0.08 % from normal > > baseline BP in healthy individuals" they'll > > instead push something like "TM reduces blood > > pressure, TM decreases blood pressure, TM is > > good at reducing blood pressure", etc. and > > saturate the web and broadcast media as much as > > they can. In other words, instead of poisoning > > the well, they sweeten it. People like "sweet" > > news. > > Marketing is another issue.
And it's hardly as if what Vaj describes is peculiar to the TMO anyway; it's common to any research-based marketing. For drug companies, for example, even the slightest edge over competing products, or even over placebo, can make the difference between a dud product and a blockbuster. BTW, Vaj should be careful about using the term "significant" to mean "important" when discussing research results. "Significant" is an objective statistical measure in that context, not a value judgment.
