It looks like a redesign of some kind, but the "flop" element has been around for some time. Here is one from 2004:
http://web.archive.org/web/20040607070548/www.globalgoodnews.com/global-news.html Science --- In FairfieldLife@yahoogroups.com, "dhamiltony2k5" <dhamiltony...@...> wrote: > > --- In FairfieldLife@yahoogroups.com, "authfriend" <jstein@> wrote: > > > > When I saw this, I thought at first I must have landed > > on a spoof site somehow: > > > > http://www.globalgoodnews.com/global-news-flops.html > > > > Have they done this before, or is this new? > > > > It's new, and called covering the bases (one's ass). >