It looks like a redesign of some kind, but the "flop" element has been around 
for some  time.  Here is one from 2004:

http://web.archive.org/web/20040607070548/www.globalgoodnews.com/global-news.html

Science



--- In FairfieldLife@yahoogroups.com, "dhamiltony2k5" <dhamiltony...@...> wrote:
>
> --- In FairfieldLife@yahoogroups.com, "authfriend" <jstein@> wrote:
> >
> > When I saw this, I thought at first I must have landed
> > on a spoof site somehow:
> > 
> > http://www.globalgoodnews.com/global-news-flops.html
> > 
> > Have they done this before, or is this new?
> >
> 
> It's new, and called covering the bases (one's ass).
>


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