From: salyavin808 <no_re...@yahoogroups.com> To: FairfieldLife@yahoogroups.com Sent: Sunday, March 9, 2014 4:00 PM Subject: [FairfieldLife] RE: Would an enlightened being need PR?
...I remember reading that Buddhists consider advertising the most immoral trade because it awakens desires that weren't there before. Be funny if they got a big ad campaign together really..... I can't speak for all -- or any -- Buddhists, but I did read a wonderful article in "Tricycle" a few years ago by a now-Buddhist monk who was previously in the advertising business. He wrote eloquently of the cognitive dissonance it created in him -- trying to *create* desire (that is, after all, the goal of all advertising) -- while believing that desires were one of the biggest pitfalls for most people along the path to enlightenment.
