--- In FairfieldLife@yahoogroups.com, [EMAIL PROTECTED] wrote:
> In a message dated 2/4/06 5:40:39 P.M. Central Standard Time,  
> [EMAIL PROTECTED] writes:
> 
> Except  the TMO owns the name and possession is 9/10's of the  law.
> 
> I'm sure somebody will correct me if I'm wrong,  but I  think 
> the TMO owns the name Transcendental Mediation Program, but not 
> Transcendental Meditation. 
> Any meditation technique that assists one to  transcend could be 
> called transcendental meditation. Seems I heard that some  
> court had made the TMO ad 
> Program to the trade mark name for this  reason.

Not true.  The issue never went to court; the change 
was dictated by trademark/copyright lawyers consulted
by the TMO during the early 70s, who instructed them
on the proper use of a trademark.  That is, trademarks
should always be used as an *adjective*, not a noun.

So the TMO is selling the TM program or the TM technique,
not TM.  One pushes dirt with a Caterpillar tractor, not
a Caterpillar.  One sneezes into a Kleenx tissue, not a
Kleenex.  Etc.

If one doesn't use the trademark properly, one can lose
it.  For example, there was once a trademarked brand of
toilet called a Crapper, but their trademark went into 
the crapper.  :-)








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