Toyotas ultra-low-cost car threatens big three By Michiyo Nakamoto and
John Reed in Nagoya
Published: January 21 2007 22:06 | Last updated: January 21 2007 22:06
Toyota, the worlds second largest carmaker by sales, is working on a
radically different approach to car design, development and manufacturing in an
attempt to come up with an ultra-low-cost car, according to its president.
The focus is on low-cost technology, said Katsuaki Watanabe, in an
interview with the Financial Times. Everything from design to production
methods will be radically changed and we are thinking of a really
ultra-low-cost way of designing, using ultra-low-cost materials, even
developing new materials if necessary.
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