|||||||||||||||||||||||||||||||||||||
Progressive News & Views (since 1982)
|||||||||||||||||||||||||||||||||||||
I think they probably could not line up the affiliates since according to
the information from O'Reilly they're paying affiliates now and still
struggling. But not to carry this is not only bad for their rep, it is
also a missed opportunity to get some minority support.
Hank
==================
This is quoted as Fair Use for edification and discussion. So discuss
it...
Air America & IRN Break Off Talks for African-American Talk Radio Show.
PR Newswire
PR Newswire; 1/16/2006
MEMPHIS, Tenn., Jan. 16 /PRNewswire/ -- As Arbitron continues to release
radio ratings from the recently completed Fall 2005 survey period,
affiliates of Air America, the progressive radio network, which launched
behind one of the most heralded promotional pushes in radio history are
showing continuing signs of listener erosion.
Information Radio Network (IRN), a traditionally conservative network,
earlier last year launched an African-American progressive talk show host,
Andre Eggelletion for national syndication. Despite its conservative
values, IRN realized the lack of successful African-America radio talk
show hosts in syndication today.
In August 2005, IRN approached Air America with a joint venture to
syndicate Eggelletion's program, which had been airing on WSRF in Miami.
At the same time, IRN was able to garner a minimum of $400,000 annually in
advertising commitments for the program, predicated upon Air America's
list of affiliates.
The proposed agreement stated that IRN would produce and deliver the
program to Air America, and Air America would sign-up the radio
affiliates. Add revenues from the program would be shared between the
parties equally after recouping expenses. Air America needed only to
provide a place for the Eggelletion show in its lineup.
Air America would only offer IRN and Eggelletion the overnight shift.
Currently, the only other African-American voices on Air America share
co-hosting duties with other non-minority talent. Furthermore, the
business model offered to IRN would have given Air America over two-thirds
of the program revenue.
"We're extremely disappointed that after four months of patient
negotiations, Air America would present us with an offer that fails to
recognize both IRN's investment and Andre's talent," said Dr. Larry Bates,
CEO of IRN Radio.
IRN had no choice but to reject Air America's offer. IRN will continue to
air Eggelletion's program in select U.S. markets, including Memphis,
Tennessee, and national rollout is planned beginning later this month.
(Someone please post the arbatron ratings, if you can find them... Hank)
-----
/ o o \
====OO=====OO=========================
Hank Roth's Place - http://pnews.org/
[EMAIL PROTECTED] (on the InterNUT since 1982)
============================================
Fightback - notification news and views list
Subscribe/Unsub at: http://pnews.org/dada/
================================================
Fightback - (pnews "progressive news and views")
OPEN discussion - subscribe or unsubscribe in
subject line: [EMAIL PROTECTED]
================================================
