This message is from: "ruth bushnell" <[EMAIL PROTECTED]>

This subject of the logo came up within the past few years and there was a
divergence between the old and a new.. I favored the old, yet I concede there
is room for improvement, and maybe if there is widespread dissatisfaction..
it's time for an upgrade.

I believe a poll should have been taken on preferences BEFORE it was crafted
and finalized, there are several artists in the breed with valuable input. Or,
it is a common practice to have an artist draft a few to chose from, rather
than one.

I've long noticed that the horses heads on the old logo were facing the wrong
direction, when they should have faced center page, rather than staring off
into space =))

I also like the clean lines of the horses on the new logo, and while dividing
them between riding and driving may be more equitable, it looks strange
somehow. What about a Fjord head without tack, and a foal's head alongside?

I already wrote Mike and brought to his attention a rule of thumb in graphic
circles, that capital letters with serifs are less desireable (as per the
current logo). I also think that an overall oval shape is better than the
squared off bottom--with lettering in swag shape as before, but maybe lose the
ribbon ends. I don't like the filligree on the new either.

I'm submitting these thoughts as constructive opinion, not criticism.

here's a handy comparison of the old and new..
http://www.nfhr.org/index.php?option=com_content&task=view&id=83&Itemid=1

Ruthie, nw mt US

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