Ideas from Adobe employees like these might help convince ur I.T CEO, Managers, Clients etc and show examples of what people are doing with Flex.
http://www.onflex.org/ted/2006/12/surfacing-flex.php http://www.flickr.com/photos/flexapps/ --- In flexcoders@yahoogroups.com, "dorkie dork from dorktown" <[EMAIL PROTECTED]> wrote: > > I agree Paul for the most part but at the same time I have two theories on > it. > > 1. It's the little dogs that bark the loudest. The big dogs don't have to. > If Adobe / Macromedia team is confident in their work then word of mouth > will spread it. It will get a reputation by virtue of its value. > > 2. The campaigns they've launched, labs.adobe.com, dev center, support > groups, developer relations, component developer relations, etc are all > actions that say they are laying the groundwork and foundation for things to > come. I would say they are building the Flex ecosystem among the current > Flash / Flex / ColdFusion developer community before inviting those that are > not already part of it. > > And then I disagree with my point number one. The web is very large. Getting > the word out there for people to know that it exists is important. Many do > not know about it. So marketing is important. But I do not like some tactics > in Marketing. In most marketing they are sleazy and deceptive. Advertisers > promote something that in reality what it is not. So they may be waiting for > a time when they think it is ready and matured to a point they want to then > go for it. If it was me, when I thought it was ready, I would aim at making > Flex known and what it does for you without glamorization. > > But as Tariq said, if no one knows about it they do not feel safe adopting > it. The only way I've got my Flex app in the door is because I knew the > project manager. He had never heard of Flex. If Flex was mentioned in Java > Developers journal magazines he would know about it. Everyone was expecting > me to do AJAX. They thought that was "hot s**t". :P > > They didnt know that Flex / Flash had any sort of capabilites similar to > ajax. > > @Matt Chotin - > > So where do they hear about other technologies? Are they reading certain > publications? Blogs? When they talk about other technologies do they > actually know what they're talking about or is it just repeating the buzz? > > Other developers at work hear about technology through Java Conferences, > magazines (JDJ), word of mouth, blogs. The project managers and his boss' > conception of Flash was flashy animation and games. > > Friends who are not programmers know all about ajax from digg and tech > feeds. One friend was all stoked about ajax and web 2.0 and crap like that > and I had to explain it all to him. Those outside of the industry are mostly > repeating the buzz. > > Now, once you get their attention with marketing and buzz words and ability > you have one more hurdle to overcome before adoption. The entry point is > rather steep as well. For all it can do it's definately worth it but, it > still remains out of the reach of many. Flex Elements may help an early > adoption rate especially to cross over developers from Java, HTML, AJAX, who > are wary of such a huge investment. Sorry to get off the marketing topic but > I believe it is related. Either that or give many of the popular tech blogs > a promotion code to put on their site for Flex Builder for 100% off or > something. > > > > On 10/4/06, Paul Andrews <[EMAIL PROTECTED]> wrote: > > > > Is it just me that thinks Adobe is doing fine just as they are? I think > > the real Flex breakthroughs will come as developers start releasing clever > > apps and people start saying "holy s**t". > > > > I happen to think that the developer support by Adobe (and Macromedia > > before them) is phenomenal. Flex will move forward quietly until it hits > > it's tipping point, then adoption will surge ahead. > > > > Don't worry too much about promoting Flex - let your applications do that > > for you. > > > > Paul > > > > ----- Original Message ----- > > > > *From:* Tariq Ahmed <[EMAIL PROTECTED]> > > *To:* flexcoders@yahoogroups.com > > *Sent:* Wednesday, October 04, 2006 9:58 PM > > *Subject:* Re: [flexcoders] Flex Marketing > > > > I'd agree to that. The marketing effort seems to heavily rely on the > > development community doing that job for them. Things like labs and DevNet > > are KEY to maximizing technology adoption - but people need to know about it > > in the first place. > > > > To Restate Adobe's Goal: 1 000 000 Flex Developers by 2010. > > > > Some HEAVY DUTY marketing is needed. It definitely made sense to capture > > those who are most amiable to Flex (CF and Flash developers) first and grow > > from there. I think someone blogged about this before; in that of course > > Adobe related blogs are going to be heavy proponents for Adobe technologies. > > But now it's time to penetrate into the rest of the world. > > > > In polling my heavy duty tech friends in other industries, they BARELY > > know what Flex is. Many haven't heard of it. And some have heard of it, just > > because they heard me mention it. > > > > Awareness of the brand and technology needs to be more prevalent. > > > > Gimme a cool Flex decal and I'll put it on my car! :) > > > > > > > > Clint Modien wrote: > > > > I mentioned this @ the Silicon Valley Flex User Group meeting the > > other day but I wanted to reiterate it here and see if I could invoke > > a response from Adobe. > > > > Mr. Mendels? > > > > Where is the marketing for Flex? Why keep the most beautiful > > framework in the world for creating applications a secret? Where are > > the Visual Studio style banner adds everywhere. Where is the buzz for > > it on Slashdot. Why arn't other developers in the world standing up > > and saying is creating applications really this easy!?! > > > > I've seen the lights go on in a developers eyes when they get it. > > When they see what 5 lines of code can acomplish with Flex. They get > > excited. Excitement sells licenses. > > > > (Gets off his soapbox and points to it...) ... Thoughts? > > > > > > > > >
