To those who complain about the American mantra, "cutting costs and more profits", try to remember that it is difficult to eat when one is not making a profit.
My observation is that the sort of action taken by Flex Radio in narrowing its line-up is preparatory to placing new products on the market. The costs of developing a more affordable unit to allow expansion into a lower-priced market is only one of many alternatives that come to mind. Gerald, Eric, John and the rest are well aware that the market is a moving target and that human beings are a very fickle lot. This makes for uncertainty and requires research, development time, etc. Time is a great economic "cost" that also needs to be factored in. Temporarily decreasing the breadth of a product line, and thus the breadth of a manufacturing line yields simplicities that save money and time. Any wise businessman always plows much of the business income back into the business and not all of such an investment has immediate return. Judging from articles by Gerald, correspondence with Eric and on this reflector, Flex Radio is not staffed by short-sighted idiots. I expect that we will see new products, many of which I can't even imagine myself. I eagerly await the new product announcement(s) from Flex Radio. My observation is that Flex Radio maintains an incredibly high level of service to its customers. Any business characterized by such service is just that - characterized by service. Have a little faith... Brad A. Steffler KE4XJ _______________________________________________ FlexRadio mailing list [email protected] http://mail.flex-radio.biz/mailman/listinfo/flexradio_flex-radio.biz Archive Link: http://www.mail-archive.com/flexradio%40flex-radio.biz/ FlexRadio Homepage: http://www.flex-radio.com/ FlexRadio Knowledge Base: http://kb.flex-radio.com/
