Exactly. And the desire to buy--the want and the need--are in the province of 
marketing. That is why the makers of some of the shoddiest goods on the planet 
prattle on about quality, as if it were a thing-in-itself. In many cases, it is 
a subjective perception and subjective 
opinion.http://www.tekwrytrs.com/Specializing in the Design, Development, and 
Production of:Technical Documentation - Online Content - Enterprise Websites> 
Date: Fri, 19 Oct 2007 14:06:06 -0400> From: [EMAIL PROTECTED]> To: [EMAIL 
PROTECTED]> Subject: Re: radical revamping of techpubs> CC: [EMAIL PROTECTED]; 
framers@lists.frameusers.com> > People buy things out of need and want. If the 
quality sucks, and they> need it, what are they going to do? If an insulin pump 
eats batteries> at a 20% higher rate than advertised, the quality sucks, but 
that> doesn't mean that the product isn't needed. It's up to the company to> 
fix the quality flaws and bring the product up to market expectation.> > No 
product is ever perfect. That's near impossible to do. But darn> close is 
attainable.> > And quality is very much objective in most products given that 
you can> collect quality metrics on the products themselves, log bugs, measure> 
impact, etc.> > On 10/19/07, Technical Writer <[EMAIL PROTECTED]> wrote:> >> > 
And yet people still buy it. If they did not, issues of quality would be 
irrelevant; only the "quality" items would be purchased, the "crap" would 
languish on the dealer shelves, and we would be working rather than having this 
discussion.http://www.tekwrytrs.com/Specializing in the Design, Development, 
and Production of:Technical Documentation - Online Content - Enterprise 
Websites> > -- > Bill Swallow> HATT List Owner> WWP-Users List Owner> Senior 
Member STC, TechValley Chapter> STC Single-Sourcing SIG Manager> 
http://techcommdood.blogspot.com
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