I worked in the early search engine space, and I know that most of the engines keep detailed metrics. What do you mean by "search metrics."
Pick up the phone and call Google, I am sure they have several people dedicated to metrics. The advertising sales department will certainly have the data. Accurate metric data is critical to successful advertising campaigns. Google cannot sell adwords unless they can demonstrate how often the keyword is used. In addition, there are companies selling advertising services online that will aggregate search engine data, such as keyword usage, and analyze it against the "depth" of page views on their clients website. So a search user who types "find cheap mortgage rate" in a search engine has a value, and the search user who types "mortgage" has a value, which is worth more to the client buying the adword and which "keyword" is more expensive? If I can correlate the cost of the adword when I buy it from Google, with the "value" of the search user once they come to my clients site, I will have a feedback loop for the success of the keyword campaign. Hope this not completely off your mark. //Joe On Wed, 6 Feb 2008 12:58:58 -0500, "Carver Tate" <[EMAIL PROTECTED]> said: > Hey everyone, I apologize if this is an inappropriate use of the FRIAM > list, but I am a little desperate right now. I am a graduate student > at the Communication, Culture, and Technology program at Georgetown (I > interned at Red Fish over the summer). I am currently doing research > for my thesis on the discrepancy between the speed at which tools for > accessing information (Google, Wikipedia, Semantic Web, etc.) are > created and the speed at which information is created. There are two > concepts from Information Theory that I want to use in my thesis, but > am having trouble finding any good resources on. The first is the > idea of "Information Overload" and the other is "Search Metrics." If > any of you know of any books, papers, websites, etc. concerning either > of these topics I would appreciate it if you could let me know. > Thanks a lot! > - Carver > > -- > "There are no passengers on spaceship earth. We are all crew." - > Marshall McLuhan > > ============================================================ > FRIAM Applied Complexity Group listserv > Meets Fridays 9a-11:30 at cafe at St. John's College > lectures, archives, unsubscribe, maps at http://www.friam.org ----------------------------------------- e: [EMAIL PROTECTED] m: 215.360.9802 ============================================================ FRIAM Applied Complexity Group listserv Meets Fridays 9a-11:30 at cafe at St. John's College lectures, archives, unsubscribe, maps at http://www.friam.org
