I've been waiting for this event, as it fits in with some uncomfortable truths people forget - Steve Jobs & Apple do know how to fail in a big way, even though they've also had some spectacular successes. I'm reluctant to say Apple's "jumped the shark", but I think they really needed a successful game changer, and I think the PR from this announcement has damaged them - more below. At the moment, Apple is under pressure from 4 sides - Nokia/Maemo, Android, Kindle/eReaders & Tablets. Let's start with Nokia - yesterday it was announced Nokia had regained it's 40% share of the market, having dropped down to 35% - that's a helluva bounce: http://www.trustedreviews.com/mobile-phones/news/2010/01/29/Nokia-Regains-40--Mobile-Phone-Market-Share/p1 People have been writing off Nokia, even though one of the reasons they don't abandon Symbian so quickly is that its performance is rock solid, fits the corporate markets, and well, 35% is still quite good market share by itself. But while Apple is crowing about 8.7 million handsets, Nokia did 126.9 million. Not only is Nokia giving away OviMaps to drive up sales, the introduction of the Maemo-based N900 gives them an alternate platform for smartphone development - one that's arguably a lot better than Android, and forget iPhone. So for those who counted Nokia out, think again. If they get that Ovi store right.... While Android sales haven't been as good as hyped, Motorola still sold 12 million handsets - wanna guess what percentage was the well received Droid? Android apps are estimated at 25,000 now, and even O'Reilly Radar last month was hugely surprised by how quick their Android sales were growing vs. iPhone sales. There's some serious momentum there, especially with Google's new phone showing they're serious about this platform. Kindle/eReaders (Barnes & Noble's seems to be pretty good, but they tipped their hand a bit early to Amazon, giving away some advantage). The iPad announcement basically got everyone looking at tech and user details, to compare the Kindle & iPad - surprise, surprise - people now understand that ePaper/eInk is much much nicer for reading, and that the Kindle can go a week without charging. Apple can talk about other uses, but it's hard to counter that message - either you need color and you stick with a laptop/netbook or you're happy with the Kindle, and besides, that color's coming out on eReaders anyway. A small side-comment is that iPod/iPhone/iPad inability to multitask just gets harder and harder to take, and it runs counter to one of the iPad's professed advantages over Kindle, that it's for more than just reading books (just not at the same time...). Tablets - CES was full of them, perhaps 20 new ones. How many are Android based so can use Android apps, how many are Windows based so can use Windows apps, don't know specifically. Some NVidia Tegra 2-based models. In any event, we're back in commodity computing territory again - while Apple is happy selling 3.36 million Macs globally in a quarter: 2.1 million laptops, 1.2 million desktops. Apple is just tracking the percentage growth in the PC market, with HP now selling 18 million a quarter (including their very popular touchscreen Windows 7 laptops) and Acer 12 million. Where Apple has an advantage is in their margins - they're seen as an elite brand garnering above-industry pricing for similar specs. And this is where I think Apple just shot itself in the foot. Kindle users and Mac users are likely similar market niches in terms of users & demographics - trendy coffee house types, artists, media execs, fill in blank. It's one thing to have Apple compete against the dull corporate Microsoft, or the dull uninspired handsets of Nokia. It's another to come out directly against a popular, alternative device like the Kindle - and lose. When you compare a Mac with a PC, you can always dismiss the cost premium on specs with, "Macs have better quality, they're easier to use, yadda, yadda" - whether it's true or not, an elitist doesn't have to come down from his/her perch to find out - personal preference and aesthetics. But now we're comparing a device with a week's worth of charge and one with <10 hours, a device with cool ePaper for easy reading vs. a backlit LCD, and even the supposed new iPad CPU is turning out to be just another ARM-based System-On-Chip (Cortex-A9 with Mali 50, something similar to Tegra 2 and others.). From the cool user POV, the device seems a "huh?", not terribly compelling even for iPhone owners. For the Apple geek fans who follow the specs, it's light in a number of areas. And the whole presentation unveiling invited people to look close at the details - not good when you're not competing. "Apple doesn't understand what we want in our device" seems the best way to sum it up, and again, that's from many who would be sympathetic towards the "Mac Tax" for perceived extra quality and ease of use. And how quickly can an Android Tegra 2-based competitor release a 2nd version providing anything compelling on an iPad and more? Apple doesn't know how to do fast upgrades. We'll see what happens with the content licensing, an area Apple did very well with for iTunes/music sales. My guess is with Amazon already working this side of the street successfully, Barnes & Noble launching their own version, and others piling in, it will be much harder for Apple to consolidate like it did music. And it's not like people haven't figured out that Apple isn't the most generous to its partners - their only big advantage is the industry worries about Amazon's fee structure. But at this point consumers may start worrying about Apple's fee structure, especially with Apple's 43% margin on the iPad: http://www.computerworld.com/s/article/9150045/Apple_makes_208_on_each_499_iPad?source=toc I guess I also neglected the side threat from Windows 7 as well - Apple has made good on years of bashing Vista, for good reason - but that built in marketing bonanza has just drifted away.Windows 7 was about 5.7% of OS market share by end of December (over MacOS's 4.9%), probably 7% now, but the most important issue is that Windows 7 isn't perceived as the dog that Vista was (even though it's basically a Vista upgrade), so another threat to the perceived superiority of MacOS X. (And in the hot gaming world, Windows 7 will be everything, but that's another story) Owen Densmore wrote: Tom, thanks. Steve and I (and a few others of us) got pinged a while back for stressing the Ecology of all our digital devices and their data .. not just "web" but TV and phones and the whole shebang. Even including books (we really like the kindle). |
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