Un point de vue d'economiste sur le sujet du prix des CDs et des DVDs. Laurent
http://bigpicture.typepad.com/comments/2005/03/dynamic_pricing.html << Dynamic Pricing: DVD versus CD Strategies [...] Ironically, many of the films mentiooned here now sell for less than their soundtracks. Two hours (or longer) of a movie, plus additional audio commentary, a documentary of the making of the film, outtakes, special features etc., all cost less than a mere 45 minute audio only songs from the film. We've stated this before, but it bears repeating: Consumers have very quickly figured out that CDs are a peculiarly weak value propostion. Is it any surpise that CD sales have slid while DVDs have grown explosively? How is it that the widespread availability of films on Bit Torrent haven’t dented their sales? A simple possible explanation is pricing structure. By pricing DVDs strategically, the film and television industry captures marginal sales and maximizes revenue. The only comparable pricing structure in the music industry are budget CDs. These are typically much older than the DVD price discounts (6 months versus many years). Even worse, they are packaged differently, specifically marketed as “budgetline” -- with less desirable cover art and labelling. (There’s nothing quite like sending a message to your price sensitive clients that you are 2nd rate consumers, and we hardly value your business). Compare the differening approaches the two industries take. DVD sales are dynamically priced. Sellers are aware they have price sensitive consumers. They offer the exact same product -- albeit on a less timely basis. CD sales are static, maintaining the same price over the life of a disc. On those select discs when price discounts do occur (budget line), the industry purposefully makes changes to make the product less desirable. DVD sales in the secondary market have grown dramatically, paralleling the explosive growth of DVDs themselves. But the ongoing discounting process continues, with prices sliding as low as $5 per DVD. This dramatically reduces the impact of the secondary market. More on this, and an some interesting conclusions via our study of secondary markets, next week. [...] >> _______________________________________________ Liste de discussion FSF France. http://lists.gnu.org/mailman/listinfo/fsfe-france
