<An extract>

<snip>... by 2005 consumers globally will have embraced Internet
commerce.  The virtual
commercial "communes" that we see people being members of will support
and provide
recomendations of trustworthy sellers.

The large number of disparate communities will be based around a common
interest or value
system.  An example already exists in the newsgroups on the Internet -
these are a usually
very reliable source of information for users seeking advice on
purchases and reliable
vendors. Individuals and companies are likely to be memebrs of more than
one "commune"
depending on the matrix of interests and markets the consumer or vendor
operates in.  These
markets will be self-regulating as purchasers and vendors apply commonly
agreed values to
the nature and method of business transactions.  The rule of law will
NOT apply in these
marketspaces - the rule of the "commune" WILL.  Purchasers or vendors
not complying with
the rules will be "ex-communicated" from the "commune"  These communes
will enable the
building of further "free" and "trusting" commercial internet
relationships with people and
businesses around the world without the need for contractual agreements.

There will be a mix of businesses and people who will identify with one
of main communes,
based on shared new postmodern values - irrespective of race or
religion. The communes will
have a membership fee to cover the cost of business referral services
provided and the cost
of filtering and research data sources. The fee is paid via direct
Internet debit from the
consumers and businesses virtual bank accounts. This initial transaction
will set-up the
account for e-commerce transactions with via the commune.

World governments will watch the Internet markets evolve and place mild
- but meaningless -
restrictions locally; however, it will not enforce standard rating
systems or filtering
systems for Internet commerce, leaving it up to free market devices to
play-out. The
communes will emerge out these market forces and out of a worldwide
consumer revolt against
invading Internet agents and advertising that will try and control
consumers thought and
Internet movement.

Aside from electronic commerce, the way in which business is carried-out
will change
dramatically. Many businesses will be reduced to a staff of only one as
more and more
individuals strike out on their own as 'virtual' entrepreneurs and
consultants.  The communes
already mentioned will have a further use as a clearing house of work
and ideas - the
non-contractual nature of the relationships that will exist within these
virtual job-centers
will allow the new breed of entrepreneurs to take advantage of
opportunities as they arrive,
forming virtual organisations with individuals all over the world.   The
organisation will last
just as long as it is needed - indeed, this will create very fluid,
impossible to define
organisations.  They will have neither Articles of Incorporation, nor
shareholders.  The
owners will be both shareholder, director and employee - brought
together with a common
understanding of the benefit of the new organisation and a desire for a
'win-win' outcome for
all concerned.  In fact, the old corporation, with fixed membership and
fixed employees will be
on it's way out as it will be unable to move quickly enough in this new
ultra  fast-paced world.
Their investment in people will kill them as they are unable to adjust
to the new pace.
Those large corporations that do survive will instead become
facilitators in the physical
world, acting as meeting points, or as an entity for large fund-raising
(Banks will still not be
happy lending large amounts to a nebulous, virtual entity).

Source: http://www.rsm.nl/electives/erasmus/MBA98/scenb/business.htm


--
http://publish.uwo.ca/~mcdaniel/

Reply via email to