<http://daringfireball.net/2008/09/digging_deeper>

"But the concept reflects the actual business that Apple is in. Apple  
does not sell operating systems. They sell computers. Microsoft does  
not sell computers; they sell operating systems. (Apple’s boxed $129  
versions of Mac OS X are just upgrades; they only work on computers  
that Apple has already sold.)

Apple and Microsoft are undeniably engaged in one of the longest  
running and most interesting rivalries in business history, but it is  
very odd in that it is an orthogonal rivalry. Apple’s direct  
competition isn’t Microsoft but instead PC makers who sell computers  
running Windows."

--
Bruce Johnson

"No matter where you go, there you are", B. Banzai


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