Fyi.. ---------- Forwarded message ---------- From: "Vice President, Brand Management" <vp-br...@apache.org> Date: 13 Mar 2015 14:51 Subject: Take Action: best practice is to register your project trademark To: "Apache Trademark Registrations" <tm-registrati...@apache.org> Cc:
(please reply-to tm-registrations@, and *not* to pmcs@) For projects interested in promoting their brand and having a long-lived, vibrant project community, the ASF recommends some simple steps, including registering your project's trademark: http://www.apache.org/foundation/marks/register Ensuring your project is actively recruiting new contributors, consistently displaying your projects' brand, and requesting that the ASF formally register your project name as a trademark are all best practices for Apache projects. Registering your product trademarks has several benefits: - Reduces the risk of future conflicts, since most software vendors search trademark registries before attempting to use a related name. - Greatly improves our ability to police third party use of the name, since other organizations understand what registered trademarks are and will quickly comply with our requests. - Improves our ability to defend the name in the rare cases of a challenge, usually only from aggressive companies in other first-to-file countries. All of these things help to ensure that the ASF can efficiently defend our project brands and ensure that our projects can operate independently from undue commercial influence. Thanks! Reminder -------- The board expects that PMCs will lead and actively manage their project's brand with a similar care to how they manage their community and code. Please be sure your PMC understands these links: PMC Branding Responsibilities http://www.apache.org/foundation/marks/responsibility.html Apache Brand Use Reporting Guidelines http://www.apache.org/foundation/marks/reporting.html If your PMC or community has any questions about brand management, trademarks, or related services that the ASF can provide for projects, please email us on the privately archived tradema...@apache.org mailing list. Questions specifically about trademark registrations should go to the privately archived tm-registrati...@apache.org mailing list. Thanks! -- - Shane Curcuru Vice President, Brand Management The Apache Software Foundation http://www.apache.org/foundation/marks --------------------------------------------------------------------- To unsubscribe, e-mail: private-unsubscr...@labs.apache.org For additional commands, e-mail: private-h...@labs.apache.org
