Dear Danny,

Interesting points, which I mostly agree with. However, I can not agree
with "Dissemination is no longer the value added offered by publishers.
Anyone can have a blog. The value-add is branding". Sure, I can open blog,
without any technical skills, within 5 minutes on wordpress.com, but if now
one finds and reads my blog, it's worthless. Thus, the value add by
publisher for authors is not branding in the first place, but circulation
(in its widest sense: readership / outreach). I would agree, though, that
branding and circulation are somehow related.

Best regards,
Dietrich


--

Dietrich Rordorf
Hellring 9
CH-4125 Riehen
Switzerland

E-mail: drord...@gmail.com
Tel. +41 61 601 91 87
Tel. +41 76 561 41 83

2016-02-18 10:16 GMT+01:00 Danny Kingsley <da...@cam.ac.uk>:

> <Apologies for cross posting>
>
> Dear all
>
> My observations from this week’s Researcher to Reader conference are now
> available as a blog https://unlockingresearch.blog.lib.cam.ac.uk/?p=539 A
> taster:
>
> “It is all a bit of a mess. It used to be simple. Now it is complicated.”
> This was the conclusion of Mark Carden, the coordinator of the Researcher
> to Reader <http://r2rconf.com/> conference after two days of discussion,
> debate and workshops about scholarly publication. The conference bills
> itself as: ‘*The premier forum for discussion of the international
> scholarly content supply chain – bringing knowledge from the Researcher to
> the Reader.*’  <…>
> Suggestions, ideas and salient points that came up
>
>    - Journals are dead – the publishing future is the platform
>    - Journals are not dead – but we don’t need issues any more as they
>    are entirely redundant in an online environment
>    - Publishing in a journal benefits the author not the reader
>    - Dissemination is no longer the value added offered by publishers.
>    Anyone can have a blog. The value-add is branding
>    - All research is generated from what was published the year before –
>    and we can prove it
>    - Why don’t we disaggregate the APC model and charge for sections of
>    the service separately?
>    - You need to provide good service to the free users if you want to
>    build a premium product
>    - The most valuable commodity as an editor is your reviewer time
>    - Peer review is inconsistent and systematically biased.
>    - The greater the novelty of the work the greater likelihood it is to
>    have a negative review
>    - Poor academic writing is rewarded
>
> Enjoy!
>
> Danny
>
> Dr Danny Kingsley
> Head of Scholarly Communications
> Cambridge University Library
> West Road, Cambridge CB39DR
> P: +44 (0) 1223 747 437
> M: +44 (0) 7711 500 564
> E: da...@cam.ac.uk
> T: @dannykay68
> ORCID iD: 0000-0002-3636-5939
>
>
>
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