http://www.hindu.com/mag/2005/04/24/stories/2005042400140200.htm
Taking off T.S. SHANKAR Low cost is the new mantra in India. .. ... ... .. ... ... The Indian domestic aviation market is estimated at about 19 million passengers and is expected to reach 45 to 50 million by 2010. It is further estimated that five million passengers will be added per annum for the next five years. Added to this is the fact that corporate travel agencies are evolving their business models to enjoy the benefits of internet-based travel services. It is in such a situation that low cost airlines can play a major role in the travel and tourism industry. .. ... ... .. ... ... In the Indian situation, it is quite clear that for air travel to become as commonplace a culture as in America for example, these new airlines (with their aim of wooing railway passengers) have to thrive. While the path ahead may be difficult, the low cost airline concept is one worth pursuing, especially in a situation where there may be vast numbers of train passengers who want to reach their destinations in quick time without too many comforts. .. ... ... -------------------
