Thank you for that article... very interesting. Now what the retailers are missing is the opportunity to expand, and raise their sales.
Imagine... A large chain adopts the Fitlogic system. Inside their stores, they create separate boutiques, or even a small independent entity. One for each body type. Stock the items that flatter that body type the most in their respective sections. In larger chains you could even have different stock for a particular body type in different stores. If a customer finds something they like in one section, but it is not their body type, allow them to order (or request from another store) that item in the fit they want. This wouldn't be anything revolutionary, major chains already swap clothing around between stores. How many women would love to have a store that they knew the items would be a better fit. You see it already, women have brand loyalty, if a line provides better fit. Oooooh, just think about it... stores might actually have to sell more items on style and quality if they took out the fit roulette. Mari - still irked that Banana Republic stopped making "the perfect fitting jean" in 1992. >Clothes That Fit the Woman, Not the Store > By MICHAEL BARBARO > Published: March 31, 2006 _______________________________________________ h-costume mailing list h-costume@mail.indra.com http://mail.indra.com/mailman/listinfo/h-costume
