That's an excellent question... Let me think about this a bit.
Right off the top of my head I say Write to them. You know most of
the big chain department stores, Macy's, Hechts, Belk's, Ivy's,
Nordstrom's have websites. Let's write to them. Letters always
seem to carry more weight, but more people are willing to dash off a
30 second email.
Also, let's focus. If we scatter our efforts we dilute our impact.
Let's choose one or two chains that are densely packed regionally.
That will facilitate women getting to the stores, and the stores
swapping garments. Also, I would guess focus on the mid-range to
mid-upper range stores. Especially stores that cater to the
professional woman - Talbot's perhaps, or a similar chain. Stores
catering to the lower income people might not feel that their
clientel
want or value fit as much.
Also, let's get more articles about this system - out there.
Magazines, web sites, newspaper articles. Letters to the editors.
The more people who know, the more women who value fit will be
interested in seeing this system implemented.
Emphasize the time saving strategy of this way of shopping, not just
the better fit. Personal note... If I knew I could pick up 3 pairs
of
pants that I liked the look of and that they would fit, and not have
to try all three pairs on... you have just save me 10-15 minutes in
the dressing room. I have more time to shop.
Stores follow the money, and the primary way the consumer makes an
impact is by withholding the money.
Now that we know this system is out there... have people ask for it.
Word of mouth. Every time they walk into a store. "Where are the
FitLogic clothes?"... "Do you carry FitLogic clothes?"
Educate the sales people, who will tell their managers, who will
tell
their supeervisors, who will talk to the director.... and up and
so
on.
That's off the top of my head. Other ideas?
On 3/31/06, Susan Data-Samtak <[EMAIL PROTECTED]> wrote:
So, Marie, how do we tell THEM how we feel?
Susan
"Slow down. The trail is the thing, not the end of the trail. Travel
too fast and you miss all you are traveling for". - "Ride the Dark
Trail" by Louis L'Amour
On Mar 31, 2006, at 9:39 AM, Marie Stewart wrote:
Thank you for that article... very interesting.
Now what the retailers are missing is the opportunity to expand,
and
raise their sales.
Imagine... A large chain adopts the Fitlogic system. Inside
their
stores, they create separate boutiques, or even a small
independent
entity. One for each body type. Stock the items that flatter that
body type the most in their respective sections. In larger chains
you
could even have different stock for a particular body type in
different stores. If a customer finds something they like in one
section, but it is not their body type, allow them to order (or
request from another store) that item in the fit they want. This
wouldn't be anything revolutionary, major chains already swap
clothing around between stores.
How many women would love to have a store that they knew the items
would be a better fit. You see it already, women have brand
loyalty,
if a line provides better fit.
Oooooh, just think about it... stores might actually have to sell
more items on style and quality if they took out the fit roulette.
Mari - still irked that Banana Republic stopped making "the
perfect
fitting jean" in 1992.
Clothes That Fit the Woman, Not the Store
By MICHAEL BARBARO
Published: March 31, 2006
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