I agree that from a user's perspective, having a standard makes a technology easier to accept, sell to management, sell to the general public, sell to politicians, etc.
From a vendor's perspective, it costs money to comply with a standard, and there must be enough people who say, "If you comply with the standard, I'll buy your product" (carrot) or, "If you don't comply with the standard, I won't buy your product" (stick). Especially in the case of a public company, there is a fiduciary responsibility to the owners (the general public) to spend money to maximize return.
In the case of an M standard, who would proffer carrots or take a stick to the vendors?
-- Bhaskar
