Charles Mills wrote:
marketing pukes
Excuse me?
wondered how they found all that information
A number of companies develop or once developed directories of sites by
hardware type (AS/400, Univac, S/390, DEC, whatever). If you started with a
mailing list for an enterprise software type magazine and had the budget to
call every unique shop represented, you could do a pretty good job
(especially back in the days when people actually answered their
telephones). Once you have the list, it is a somewhat simpler task to
maintain it.
Such a list could be sold to the marketing, um, people - that revenue might
justify the expense involved.
I'm a techie at heart but I used to own a software company. Without sales
people, there would have been no sales, and no jobs for programmers.
Marketing is more than sales. Part of marketing's job is to make sure that
the techies are building what the customers want - not an entirely bad
thing.
Charles
Now you have done it Charles. I have been marketing and selling IBM
mainframe software since starting up in 1980. There are
some ego's here that can't handle this logic.
IBM does not publish customer lists for obvious reasons. As I am sure
you know, there are some good alternatives that can be purchased
and each can be broken down by names, companies, sites, processors,
etc., for both vert. and horizontal marketing opportunities.
Harte-Hanks directly comes to mind but I get packages monthly with other
companies providing the same service.
You logic above however will get you some flames due to many that have never seen both ends of the gun.
Goods luck. (E)JES me off-line what you are specifically looking for, I have
been around a long time and have a pretty good handle on it.
--
Kevin Keyes
Director of International Operations
Phoenix Software International
5200 West Century Blvd. Suite 800
Los Angeles, CA 90045
310-338-0400 ext: 310
310-338-0801 fax
www.phoenixsofware.com
www.vikingsoft.com
[EMAIL PROTECTED]
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