Here is an item. The consequences from outsourcing(?).
Ed
HE'S 'IRON' MAN
EXEC IS PROUD OF 'WAFFLING'
By DAN KADISON
November 12, 2007 -- Batter up.
A former IBM consultant has shelved his suit and six-figure salary to
sell Belgian waffles around the city from a yellow mobile food truck.
Thomas DeGeest, 37, of Chelsea, said a heart-to-heart talk with his
wife last year made him trade in his corporate life for an apron, a
set of waffle irons and some wheels.
"I believed I could do something more entrepreneurial," DeGeest said
while standing inside his "Wafels & Dinges" box truck, which was
parked on Broadway near Spring Street in SoHo.
The self-proclaimed "Waffle Master" enjoyed the "anytime snack" as a
kid in Belgium, couldn't find a good one in America as an adult, and
saw a niche.
"All over the country I had been suffering through Waffle House and
IHOP waffles," he said.
DeGeest began selling his flavorful fare in October - and said though
he's not matching his former salary, he is making a living off the
treats while bringing joy to the masses.
"A waffle makes people smile," he said. "I basically sell smiles."
Each customer has a choice between a traditional Brussels waffle, or
a Liege waffle, a chewier version that's flavored with vanilla or
cinnamon. The snacks range in price from $4 to $7 for the "Wafel of
Massive Deliciousness," a waffle with all the dinges, or toppings.
Customers last week lined up to purchase the freshly pressed treats,
and were pleased with each sweet bite.
Katarina Kjellvertz's daughter, Leoni, 4, was busy stabbing her fork
into a $5 Brussels waffle covered with whipped cream.
"They're great," she said to her mom, a Swedish actress. "It's better
than yours."
Tanika Jones, 29, a computer engineer from The Bronx, ordered a
vanilla Liege waffle with strawberries for $5.
"This is better [than IHOP] because it's a little sweeter, a little
softer, chewier," she said.
Her only reservation?
"If I was in The Bronx I wouldn't pay $5. But in SoHo, it kind of
goes with the territory."
DeGeest has sold his tasty products near Union Square and Lincoln
Center, but for now is enjoying his SoHo spot.
The location is "not set in stone," he said. "We may be here all the
time, but I like to keep the element of surprise, as well."
He said he'll post updates about his whereabouts on his Web site,
wafelsanddinges.com.
full story: http://www.nypost.com/seven/11122007/news/regionalnews/
hes_iron_man_437376.htm
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