> Sent: Monday, November 12, 2007 4:42 AM by Ed Gould > > Here is an item. The consequences from outsourcing(?). > Ed > > HE'S 'IRON' MAN > EXEC IS PROUD OF 'WAFFLING' > By DAN KADISON > > November 12, 2007 -- Batter up. > A former IBM consultant has shelved his suit and six-figure salary to > sell Belgian waffles around the city from a yellow mobile food truck. > Thomas DeGeest, 37, of Chelsea, said a heart-to-heart talk with his > wife last year made him trade in his corporate life for an apron, a > set of waffle irons and some wheels. > "I believed I could do something more entrepreneurial," DeGeest said > while standing inside his "Wafels & Dinges" box truck, which was > parked on Broadway near Spring Street in SoHo. > The self-proclaimed "Waffle Master" enjoyed the "anytime snack" as a > kid in Belgium, couldn't find a good one in America as an adult, and > saw a niche. > "All over the country I had been suffering through Waffle House and > IHOP waffles," he said. > DeGeest began selling his flavorful fare in October - and said though > he's not matching his former salary, he is making a living off the > treats while bringing joy to the masses. > "A waffle makes people smile," he said. "I basically sell smiles." > Each customer has a choice between a traditional Brussels waffle, or > a Liege waffle, a chewier version that's flavored with vanilla or > cinnamon. The snacks range in price from $4 to $7 for the "Wafel of > Massive Deliciousness," a waffle with all the dinges, or toppings. > Customers last week lined up to purchase the freshly pressed treats, > and were pleased with each sweet bite. > Katarina Kjellvertz's daughter, Leoni, 4, was busy stabbing her fork > into a $5 Brussels waffle covered with whipped cream. > "They're great," she said to her mom, a Swedish actress. "It's better > than yours." > Tanika Jones, 29, a computer engineer from The Bronx, ordered a > vanilla Liege waffle with strawberries for $5. > "This is better [than IHOP] because it's a little sweeter, a little > softer, chewier," she said. > Her only reservation? > "If I was in The Bronx I wouldn't pay $5. But in SoHo, it kind of > goes with the territory." > DeGeest has sold his tasty products near Union Square and Lincoln > Center, but for now is enjoying his SoHo spot. > The location is "not set in stone," he said. "We may be here all the > time, but I like to keep the element of surprise, as well." > He said he'll post updates about his whereabouts on his Web site, > wafelsanddinges.com. > > full story: http://www.nypost.com/seven/11122007/news/regionalnews/ > hes_iron_man_437376.htm > > ---------------------------------------------------------------------- Ed, actually I think this is just someone who decided he'd enjoy selling waffles a lot more than the day-to-day grind if IT, and it appears he's doing great at it.
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