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Perhaps your CEO read this article by Gartner?
OVERCOMING THE SOFTWARE LICENSING COMPLEXITY CRISIS
The Case for a Universal Licensing Platform

http://www.softsummit.com/library/white_papers/gartner_overcomingcomplexity.pdf
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Here we go again: "Management by Airline Magazine". While I agree that some of the material submitted by Gartner Group is valid and makes good sense, they also produce a great deal of trash. YMMV.

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