On 13/12/2012 00:41, "Ashok Malhotra" <[email protected]> wrote:

>
>On 12/12/2012 4:18 PM, David Singer wrote:
>> The fear that people have that 'some people' are 'building a database
>>about me', 'without my permission or knowledge' may be much larger than
>>warranted if they only knew what was in the database, or it was
>>accumulated after consent/knowledge.  Basically, reducing the "it's
>>creepy" feeling may be of assistance here.
>If we could look at and, perhaps, even edit the info collected about us,
>that would allay our fears.
>Much of the info may be innocuous.  For example, my database may say that
>I buy swimming pool
>supplies.  That's just fine by me.  In fact, it may be a good thing as I
>will discount offers for pool
>supplies.

Or it may say I buy hi-fat milk and so am defined as a health risk for
insurance companies? Or it could infer any number of things from items
that alone would 'appear' to pose us no personal risk at all.

Being able to 'edit' what is collected presupposes we allow the
collection. It also presupposes that you will have access to all the
databases. I think that is a dangerous thing for a society to presuppose
lightly.


Big Data is a tremendous opportunity for society, but I firmly believe  we
should  exercise caution until we have a better understanding of the
potential impact and the practical impact.

Why not let the mail man look at all your mail and record every parcel and
correspondence you send or receive?  Why not allow them to open and  read
them?  Why not Listen to every call to hear what products I am  interested
in and which adverts are working in getting increased interest and if I go
on to buy them? 

I think the point is clear we do not allow that  as we 'feel' that that is
personal. Until society catches up with the technical capabilities our
perception - as a society- will be way behind the potential risk.


Did you know  there is research that takes your fingerprints and recreates
facial characteristics?

My point being just because 'we' think something seems innocuous in a
certain does not mean it is now and will forever remain innocuous in that
fashion. 



>
>Ashok
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