"Although about three million computers get sold every year in China, people don't pay for the software. Someday they will, though. And as long as they're going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade."
Bill Gates, Address to UW Quoted on July 20, 1998 in Fortune Magazine
To be fair to Billy the Gate, all marketing men round the world think the same way, and this practice (of making customers addicted to their products)is actually taught in some way or the other in marketing classes at business schools throughout the world. So while you are at blasting at Billy, take a look at business practices of FMCG companies in the brick and mortar world.
- Sandip
-- Sandip Bhattacharya sandip (at) puroga.com Puroga Technologies Pvt. Ltd. Work: http://www.puroga.com Home: http://www.sandipb.net
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