Tomas,
Three web sites which may be helpful re your theoretical framework
about what a company has to take in consideration when moving from the
marketplace to the marketspace and the role that Internet has in
one-to-one communication and relationship building:
Largest
and oldest source of demographic and usage data,
providing
a large pool of data for analyzing trends; though
not a
random survey, still considered some of the most
reliable
information
This
is a 5 year effort devoted to the scholarly &
rigorous
investigation of marketing in a computer-
mediated
environment
Investigates
commercial uses of the Web, including
understanding
why customers and businesses decide
to
try, use & proide commercial resources on the web
Tom
Tom A. Buckles,
Ph.D. 619.260.5965
(ofc)
Visiting Professor of
Marketing 619.260.4891
(fax)
School of Business
Administration [EMAIL PROTECTED]
University of San
Diego [EMAIL PROTECTED]
5998 Alcala Park
San Diego, CA 92110
