As you probably know by now - Walmart has entered into an arrangement with E & J Gallo of Modesto, CA to market low cost wines ($6 to $8/bottle).
Kathy Minken, professor of Marketing at Roger Williams University - Bristol, RI says "the right name is very important." ---sooo with that in mind here are the top 12 names for Walmart wine: 12. CHATEAU TRAILLEUR DOUBLEWIDE 11. WHITE TRASHFINDEL 10. BIG RED GULP 9. GRAPE EXPECTATIONS 8. DOMAINE WALMART "MERDE DU PAYS" 7. NASCARBERNET 6. CHEF BOYARDEAUX 5. PEANUT NOIR 4. CHATEAU DESMOINES 3. I CAN'T BELIEVE ITS NOT VINEGAR 2. WORLD CHAMPIONSHIP WREISLING AND THE #1 NAME FOR WALMART WINE NASTI SPUMANTE
