MNC subsidiaries in emerging markets like India and China stand in good stead 
as they are a small part of the total business, though a huge part of the MNC's 
future investment plan.


--------------------------------------------------------------------------------



P.T. Jyothi Datta 


Mumbai, Oct. 28 When the cold wind blows, one has to think of how to deal with 
it, says Novartis India's chief Mr Ranjit Shahani, of efforts taken by Indian 
arms of multinational drug-majors, as they brace themselves to tackle the tough 
economic environment facing their parent companies in ovserseas markets. 

Last week, Novartis announced its decision to lay off 300 of its field-force. 
In the past, Pfizer had stated it would reduce employee strength by about 10 
per cent of its global workforce in 2008; and GSK had announced its reduction 
of 850 research and development staff in the US and UK - just a snapshot of the 
economic chill blowing over companies in international markets. 

But cost-cutting measures overseas may not necessarily bring an "avalanche" of 
jobs to India, say MNC representatives. Nevertheless, MNC subsidiaries in 
emerging markets like India and China stand in good stead as they are a small 
part of the total business, though a huge part of the MNC's future investment 
plan, observes a pharma analyst. 

Novartis' field-force reduction in the US has no connection with India, Mr 
Shahani told Business Line. 

However, there is an over-riding concern on cost, and the pressure to outsource 
will only increase, he observed. 

Companies will look to effectively use assets, prune expenditure and tighten 
organisational efficiencies, he said, responding to how they would tackle the 
economic melt-down. 

GSK's India chief, Dr Hasit Joshipura, said a clear picture would emerge only 
some months down the line. The liquidity crunch will impact conspicuous 
spending and consumption, he added. But it was not clear yet, whether more 
research jobs will come to India or whether the credit squeeze would in fact 
reduce jobs being outsourced. 

There are no indicators in the local pharma market, showing the adverse impact 
of the meltdown, said Pfizer India's head, Mr Kewal Handa. But the liquidity 
crisis would affect demand and supply in the market, he added. 

Drug companies may not take as bad a hit as the financial sectors, as there is 
always a demand for medicines, said the analyst. There is pain globally and it 
will trickle down to local firms. 

But research and other services will continue to come to emerging markets, in 
the aftermath of the economic down-turn because of the cost to bring new drugs 
into the market and the increased accent of several governments on branded 
generic medicines (off-patent medicines that are less expensive than original 
drugs), he pointed out.


http://www.thehindubusinessline.com/2008/10/29/stories/2008102952030100.htm
Sweet is the remembrance of troubles when you are in safety.







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