'Osaifu-Keitai', 'Imadoco' may become Indian cell-phone user's rage.  






Thomas K. Thomas 


New Delhi, Nov 12 Mobile applications such as 'Imadoco' and 'Osaifu-Keitai' 
could become Indian rage soon. 

The first one is a service that allows you to know the exact location of your 
friends and family using GPS on mobile phone, the latter is a mobile commerce 
platform. 

While most Indians use mobile phones for talking or texting, NTT DoCoMo's 
entry, at a time when the country is on the verge of rolling out 3G services, 
could trigger a new phase of mobile applications and services. 

The Japanese company, which has become a global rage with its services and data 
applications under the brand i-mode, is expected to share its expertise in 
developing consumer-friendly applications with Tata Telservices for the Indian 
market.

Docomo applications 


Here are some samples of what could come to India from the DoCoMo's stable 
(acronym for Do Communications Over the Mobile Network.) i-Mode has an 
application called imadoco, which is a GPS-based facility allowing subscribers 
to know the location of family and friends at any given point in time. 

There is another service called 2D barcode which enables subscribers to create 
barcodes containing personal data or company Web site URL. 

So you can create a barcode containing your name, phone number, e-mail address, 
and print the barcode right onto your business card. 

Then, your clients can scan the barcode with their camera phones and save your 
data instantaneously. Or you could subscribe to 'Osaifu-Keitai' which refers to 
mobile phones equipped with contactless IC card. 

Many uses for mobiles 


With this function, mobile phones can be utilised as electronic money, credit 
card, electronic ticket, membership card, airline ticket, and more. The company 
also has a whole range of mobile handsets that enables video, gaming and 
entertainment applications.

Before i-mode burst onto the scene on February 22, 1999, Japan was in the slow 
lane of the Internet revolution. 

But after the launch of i-mode, NTT DoCoMo became Japan's biggest Internet 
service provider. Coincidently, the Japanese telecom major's entry into India 
comes at a time when the country's Internet and broadband growth has been 
sluggish. 

While 70 million mobile users are accessing Internet on their mobile phones, 
operators are not getting more than 10 per cent of their revenues from data 
services. 

The poor uptake is due to the lack of interesting applications and 
non-availability of spectrum. 

While 3G spectrum, to be auctioned next year, will take care of the bandwidth 
issue, NTT DoCoMO could trigger a race among operators to offer non-voice 
services to consumers

http://www.thehindubusinessline.com/2008/11/13/stories/2008111352240400.htm
When prosperity comes, do not use all of it. 








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