The recent recession has had a domino effect across the globe. and
while most do not expect to come out of this situation any time soon,
India Inc. might be able to pull a houdini on them. Experts predict
that by the end of the year 2009, India will be among the very few
countries to emerge mostly unscathed.

The World is Flat, author and journalist, Thomas L. Friedman, wrote in
his book by the same name. Here Friedman talks about the phenomena of
‘Globalisation 3.0’ and how the world is “flat” , in the sense that
globalisation has levelled the competitive playing fields between
industrial and emerging market countries. In a nutshell, he is talking
about the economic markets where all competitors have an equal
opportunity to sell their products in a free market, without any
restrictions. This phrase, however, can be affixed to another
phenomenon that is currently gripping the world: the on-going
recession.

How, you may wonder? Well, the recession in the United States has
caused a ripple effect in every country, with job cuts and cost
cutting being the most glaring repercussions. Like most organisations,
across the globe, India Inc., too, is following a similar path.
However, every dark cloud has a silver lining. And for India, this
dark cloud’s silver lining is a better financial and organisational
future. Though this statement may sound exaggerated to many, experts
across India Inc. say that this slower economic growth in India will
end with a positive high, as India will be among the many countries
that will ride the storm of recession.


N.Sukumar
Research Analyst
www.kences1.blogspot.com

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