The recent recession has had a domino effect across the globe. and
while most do not expect to come out of this situation any time soon,
India Inc. might be able to pull a houdini on them. Experts predict
that by the end of the year 2009, India will be among the very few
countries to emerge mostly unscathed.


The World is Flat, author and journalist, Thomas L. Friedman, wrote
in
his book by the same name. Here Friedman talks about the phenomena of
‘Globalisation 3.0’ and how the world is “flat” , in the sense that
globalisation has levelled the competitive playing fields between
industrial and emerging market countries. In a nutshell, he is talking
about the economic markets where all competitors have an equal
opportunity to sell their products in a free market, without any
restrictions. This phrase, however, can be affixed to another
phenomenon that is currently gripping the world: the on-going
recession.


How, you may wonder? Well, the recession in the United States has
caused a ripple effect in every country, with job cuts and cost
cutting being the most glaring repercussions. Like most
organisations,
across the globe, India Inc., too, is following a similar path.
However, every dark cloud has a silver lining. And for India, this
dark cloud’s silver lining is a better financial and organisational
future. Though this statement may sound exaggerated to many, experts
across India Inc. say that this slower economic growth in India will
end with a positive high, as India will be among the many countries
that will ride the storm of recession.

On firm ground
===========

With several organisations, across the globe layingoff employees, it’s
but natural for anyone to predict that the sole cause of this is
recession, right? And when the same situation is being played in
India, you feel that India, too, is going through the same situation.
However, experts say that though there are signs of downsizing, India,
actually is not facing recession. They say that this situation has
arisen merely due to the slowing down of the Indian economy.

Peter Handal, President, Chairman and CEO of Dale Carnegie Training
predicts that the current situation in India is expected to get
better, as India is going through a period of slower growth and
confirms that things will start to look up, in the near future.
Diptarup Chakraborti, Principal Research Analyst, Gartner says that
India will see higher growth rate once the current situation settles
down, all by the end of the year 2009.

It’s not just Chakraborti or Handal that expect India to emerge
victorious, Joel Perlman, President and Co-Founder , Copal Partners,
too shares their opinion. He gives his perspective, “India’s exposure
to global trade is low which would help soften the adverse affect of
the slowdown. Moreover, given the favourable demographics and long
term growth potential, we expect India to attract significant
investments, particularly for infrastructure development, which should
help improve productivity and competitiveness of the Indian
industry.”

Anil Kumar – CEO and Chairman, Quinnox, an organisation that provides
customised IT solutions, adds that there will be a significant change
in their vertical as well. “The focus will be on the domestic market
rather than exports. In the short run, revenues and margins will be
affected. However, in the long run, it will lead to good industry
practices as bad practices will be weeded out,” he further adds.

Making hay while the sun shines
========================

While India will come out mostly unscathed, after the slowdown,
experts are predicting a positive outcome in various fields. They say
that once India Inc. gets back on its feet, things will get better for
industries as well as for organisations and their employees. Many say
that this will also be the time when other industries will also
witness an increase in value, in terms of availability of various job
opportunities for potential employees and job seekers.

Industry: While talking about the industrial growth, Anil
Sachdev,Founder and CEO, School of Inspired Leadership, Gurgaon, says
that sectors like manufacturing, retail, construction, etc. will see a
considerable growth, as these industries will be the fore runners
driving economic growth. “The domestic market will gain strength and
there will be a shift in focus to core sectors like power,
construction, manufacturing and retail. Growth will be strong in the
government and industrial sectors too, wherein they would look to
leverage competitive advantage through technology,” adds Diwakar
Nigam, MD, Newgen Software. “The education sector is likely to gain
momentum as people will retool themselves to adapt to the changes that
will result from this crisis,” adds Pearlman.

Jayaram Easwaran, Head - Corporate Development, Dexterity adds, “There
will be an increased focus on the education sector because of the
pressing need to make qualified people more employable.” Other than
these, Chakraborti says that another sector that will benefit after
the slowdown would be media and entertainment, as there would be an
increase in demand for these products and services in the market,
eventually.

Organisations: With the rebirth of these sectors, organisations will
also see a change in the way they operate and will reinvent themselves
to suit the needs of their employees. “Indian companies will move from
a capability driven approach to one that is more outcome based and
measurable. They will seize this opportunity and remove all wasteful
practices that do not add any measurable outcome to their businesses,”
says Easwaran.

“As a result of general slowdown, forces creating tight labour markets
in technical, sales and service professions will ease down. This will
be an opportunity for organisations to focus correctly on recruitment
of the right talent by looking at pre-hire assessments, and other
tools to improve the selectivity of recruiting efforts,” explains
Nigam.

Chakraborti says that this will also be the time when Indian
organisations and entrepreneurs will have the opportunity to expand
more in terms of value and supply, as they will be entering and
playing in a more mature field. 3) Employees: This slowdown has not
been very favourable for the employees. Though downsizing is taking
place at a fierce pace, experts say that by the end of this period,
employees will not be ignored. Organisations will come up with rampant
policies to help them get better suited for their jobs.

Sachdev says that a lot of organisations will be going back to the
basics of employee engagement to make them feel more secure and wanted
after the slowdown. Nigam adds, “Provisions like contract jobs,
flexible working hours, and work- from-home arrangements will become
popular. Kumar opines that employee stability will start shaping up.
Organisations will focus on improving their skill-set to sustain
themselves in the current market.


Money matters
===========

Though many feel that the outcome of the slowdown will have positive
repercussions, the issue of employee compensation, will continue to
linger in the minds of several employees. Experts are a little unsure
as to how salaries will shape up after India comes out of this
slowdown. While moving towards an outcome based approach,
organisations / employees may also witness a greater shift to
performance based pay. Adding to this is Perlman who says, “Companies
are likely to become more cost-conscious and will look at all possible
ways to improve efficiency, which we believe will be good for the long-
run competitiveness of Indian Inc.”

“Salary increases would be modest as most organisations will take into
account inflation and rising input costs in their salary increase
budgets for 2009. Most companies will look at reducing their HR budget
- by snipping increments, outsourcing work to cut costs and increasing
proportion of variable components and performance linked pay in the
total compensation package,” explains Nigam.

Call it prediction or hope; this recession will end. For India, it may
be sooner than the rest, and also, with a positive outcome!

N.Sukumar
Research Analyst
www.kences1.blogspot.com



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