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>
>IN THE FOOD INDUSTRY
>
>A war on stagnation
>
>• Investment program to install internationally competitive technologies
>• Improvement system in 44% of enterprises
>
>BY RAISA PAGES (Granma International staff writer)
>
>THE outworn and out-of-date technology which practically brought the Cuban
>food industry to a halt during the special period is undergoing a process of
>modernization, to remove obsolete infrastructure through the installation of
>new internationally competitive product lines.
>
>The Ministry of the Food Industry (MINAL) employs around 90,000 workers,
>spread throughout 122 companies, out of which 44% are applying the business
>improvement system, in order to achieve greater efficiency in the organization
>of industrial resources and materials. One of the most important aspects of
>this system is linking wages to production levels.
>
>The incentive system applies to 97% of the work force and last year 57% of
>workers benefited from it, specifically those who contribute to increased
>production levels and cost-cutting measures.
>
>MINAL is dependent on the supply of domestically grown agricultural products
>and imported raw materials. Therefore, its production is linked to the flux of
>harvests and the financing available for importing foodstuffs such as powdered
>milk or grains, for example.
>
>This is the background to understanding the abrupt fall in production levels
>in the Cuban food industry at the time of the collapse of socialism in the
>Eastern European countries, which were the main suppliers of machinery,
>technology and raw materials.
>
>Currently, almost 20 MINAL firms are operating as international economic
>associations with capital provided mainly by companies from France, Italy,
>Switzerland, Canada, Mexico and Uruguay.
>
>THE BEST OF THE LAST NINE YEARS
>
>After the period of economic depression, a recovery has become apparent. The
>gross domestic product grew by 58% in 1999 and, broadly speaking, it is the
>best figure achieved over the last nine years.
>
>During 1999, gross earnings from increased exports rose by 17% in comparison
>to the previous year, a figure achieved by higher sales of rum, both abroad
>and within the country, with a total of 1.23 million boxes of Havana Club.
>
>In terms of this year, it is estimated that an extra million boxes will be
>added to the aforementioned figure, according to Corporación Cuba Ron, the
>marketing of which is undertaken by Havana Club International, a joint venture
>with the French consortium Pernod Ricard.
>
>Although exports of Cuba's emblematic drink are progressing well, this has not
>been the case for the marketing abroad of non-traditional products, such as
>other types of foodstuffs and drinks.
>
>Records for sales to the tourism sector within Cuba indicate an income of $200
>million USD and the target set for this year is to exceed this figure by
>around $90 million USD, an increase expected to be achieved through improved
>quality in the sale of pasta, oil, flour and meat and dairy products to hotels
>and hard currency retail outlets.
>
>This growth depends on the progress of the investment program, as vital
>competitiveness on the international and domestic market requires rapid
>technological transformation.
>
>Income generated in hard currency from these sources is subsequently
>reinvested to improve the quality of the products sold through subsidized
>distribution to the local population.
>
>The conclusion of the first stage of the bread program, aimed at retailing
>this product at a cost higher than subsidized prices, was one of the most
>important outcomes of the 1999 investment plan.
>
>There are now 96 bakeries of this type throughout Cuba and the profits made
>are reinvested in the improvement of the quality of bread distributed to the
>population through subsidized outlets.
>
>In 1999 MINAL was responsible for investments totaling 38.9 billion pesos,
>which made it possible to meet 10 key targets of an immense renovation program
>in its industries.
>
>For the packaging of subsidized milk for children, 10 new production lines
>were installed which enabled packaging in plastic bags, replacing the glass
>bottles which have been traditionally used in Cuba.
>
>HIGHER INCOME FOR WORKERS
>
>Incentives linking wages to the reduction of costs facilitated an 11-cent cut
>in costs compared to the previous year, according to Antonio González,
>director of the Dairy Complex in Havana, where the business improvement system
>has been applied.
>
>He added that the system contemplates the distribution among employees and
>management of 60% of the savings in the cost of materials, and this entails an
>average rise in wages of 30% for cost cuts and increased production levels.
>
>As part of the 1999 program, two sausage factories were remodeled; several
>breweries increased and modernized their production capacities; and two new
>lines of beer were launched in the Manacas and Tínima factories (located in
>central and eastern Cuba).
>
>Although the total amount of investments has not yet been determined, the
>program for this year encompasses around 25 projects aimed at the introduction
>of modern technology in the production of edible oil; the processing of
>grains, flour, tomato and fruit juices, meat and milk; dairy product
>packaging; and the installation of soft drink and beer dispensers, as well as
>increased efficiency in the bottling of rum.



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