begin  quoting James G. Sack (jim) as of Sun, Jun 15, 2008 at 02:33:26AM -0700:
> Schneier points out why security is a tough sell in an interesting
> article that describes the psychology (and a rational explanation,
> even!) behind the reluctance to pay for security.
> 
>   http://www.schneier.com/crypto-gram-0806.html#9
> 
> The bottom line advice:
> """
>   ..solution is not to sell security directly, but to include it as part
> of a more general product or service. Your car comes with safety and
> security features built in; they're not sold separately. Same with your
> house. And it should be the same with computers and networks. Vendors
> need to build security into the products and services that customers
> actually want. CIOs should include security as an integral part of
> everything they budget for. Security shouldn't be a separate policy for
> employees to follow but part of overall IT policy.
> """

Bolt-on security is often held in contempt; we tell folks "build in
security to your system" -- or at least put the hooks in, if you might
one day want it to be secure -- and selling security to the end user
is no better.

However, selling security to VENDORS... there's a market. Hopefully.

-- 
If users can externalize the cost of security breaches, they won't be secure.
Stewart Stremler


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