Feature - Online Journalism: A Rose By Any Other Name? ****************** By Niki Scevak - australia.internet.com < http://australia.internet.com > The move by the Victorian Government to ban Internet journalist Stephen Mayne from a media conference raised an interesting question: Is Internet journalism different from its print counterpart? There are two facets to this question, firstly from an industry perspective - which this event highlights - and secondly from a content and style viewpoint. In offering a reason for the exclusion, a flustered Premier Steve Bracks said that "Internet services are quite different, I think, aren't they?" Furthermore, Sharon McCrohan (Media Director to Steve Bracks) sent an email to Mayne stating that "if you [Mayne] were still working for an accredited media organisation and were not in the category of 'other interest groups' who are seeking to attend this press conference you would be more than welcome." Mayne argued back, saying that his site, crikey.com.au, had 1150 daily subscribers and 20,000 views a week. Mayne is also an accredited journalist, previously holding positions at the AFR and The Age. With the relatively low publishing costs of the web and small overheads, established journalists like Mayne have the opportunity to branch out and exist independently. At what point though, should they be considered an organisation? In this case the answer is when he or she has a significant influence in the minds of a company or PR manager - although how that is quantified is a difficult proposition. The second argument is how the two media - print and Internet - differ from each other in a style and content sense. To date, the differences have been subtle, with the economies of scale of repurposing print content online a hindrance to experimentation. The fundamental thing to remember though, is that the Internet is an interactive medium. In this sense, the Internet becomes a more conversational medium, with writers conscious of the reader relationship. Also with the ability to comment, stories take on greater context, as a number of different perspectives are made possible. Moreover, the convergence of TV with the Internet is also playing a part in how online media is formulated. Here aggregated audience opinion is key, with show outcomes being pinned to online polls. Without the luxury of print content to leverage, Television is also forced to think about the principles of written media in a different way. Online media is not all that much different to print media yet, however there are encouraging signs such as Plastic.com and Slashdot.org, which clearly highlight the divergent benefits of online media. NOTE: Nigel Dews (CEO, f2), Ian Vaile (Head of Development and Production, ABC) and Mark Holland (VP of Interactive Services Asia Pacific, Gartner) will be discussing the opportunities and the future of online media this Friday in Sydney. Moreover, the topic will be further discussed at our Melbourne Breakfast Forum on May 18. To register for either of this month's Breakfast Forums goto http://www.breakfastforums.com.au FURTHER READING Corporate Rebels Without a Cause http://australia.internet.com/r/article/jsp/sid/10056 A Slowing Economy Takes No Prisoners http://australia.internet.com/r/article/jsp/sid/633973 Online Media - Custer's Last Stand http://australia.internet.com/r/article/jsp/sid/586810 Read this online, add your thoughts and see what the community thinks at http://australia.internet.com/r/article/jsp/sid/10073 /---------------------------------------------------------------adv--\ IF YOUR BUSINESS RELIES ON CUSTOMERS... ********************* Then you need the eCRM Guide newsletter, the definitive source for Customer Relationship Management technology news. This weekly newsletter represents the best of the CRM industry's CRM news, products and informational articles.Best of all, it's free at http://e-newsletters.internet.com/ecrm.html Interested in placing your text ad here? Feature - Online Journalism: A Rose By Any Other Name? ****************** By Niki Scevak - australia.internet.com < http://australia.internet.com > The move by the Victorian Government to ban Internet journalist Stephen Mayne from a media conference raised an interesting question: Is Internet journalism different from its print counterpart? There are two facets to this question, firstly from an industry perspective - which this event highlights - and secondly from a content and style viewpoint. In offering a reason for the exclusion, a flustered Premier Steve Bracks said that "Internet services are quite different, I think, aren't they?" Furthermore, Sharon McCrohan (Media Director to Steve Bracks) sent an email to Mayne stating that "if you [Mayne] were still working for an accredited media organisation and were not in the category of 'other interest groups' who are seeking to attend this press conference you would be more than welcome." Mayne argued back, saying that his site, crikey.com.au, had 1150 daily subscribers and 20,000 views a week. Mayne is also an accredited journalist, previously holding positions at the AFR and The Age. With the relatively low publishing costs of the web and small overheads, established journalists like Mayne have the opportunity to branch out and exist independently. At what point though, should they be considered an organisation? In this case the answer is when he or she has a significant influence in the minds of a company or PR manager - although how that is quantified is a difficult proposition. The second argument is how the two media - print and Internet - differ from each other in a style and content sense. To date, the differences have been subtle, with the economies of scale of repurposing print content online a hindrance to experimentation. The fundamental thing to remember though, is that the Internet is an interactive medium. In this sense, the Internet becomes a more conversational medium, with writers conscious of the reader relationship. Also with the ability to comment, stories take on greater context, as a number of different perspectives are made possible. Moreover, the convergence of TV with the Internet is also playing a part in how online media is formulated. Here aggregated audience opinion is key, with show outcomes being pinned to online polls. Without the luxury of print content to leverage, Television is also forced to think about the principles of written media in a different way. Online media is not all that much different to print media yet, however there are encouraging signs such as Plastic.com and Slashdot.org, which clearly highlight the divergent benefits of online media. NOTE: Nigel Dews (CEO, f2), Ian Vaile (Head of Development and Production, ABC) and Mark Holland (VP of Interactive Services Asia Pacific, Gartner) will be discussing the opportunities and the future of online media this Friday in Sydney. Moreover, the topic will be further discussed at our Melbourne Breakfast Forum on May 18. To register for either of this month's Breakfast Forums goto http://www.breakfastforums.com.au FURTHER READING Corporate Rebels Without a Cause http://australia.internet.com/r/article/jsp/sid/10056 A Slowing Economy Takes No Prisoners http://australia.internet.com/r/article/jsp/sid/633973 Online Media - Custer's Last Stand http://australia.internet.com/r/article/jsp/sid/586810 Read this online, add your thoughts and see what the community thinks at http://australia.internet.com/r/article/jsp/sid/10073 /---------------------------------------------------------------adv--\ IF YOUR BUSINESS RELIES ON CUSTOMERS... ********************* Then you need the eCRM Guide newsletter, the definitive source for Customer Relationship Management technology news. This weekly newsletter represents the best of the CRM industry's CRM news, products and informational articles.Best of all, it's free at http://e-newsletters.internet.com/ecrm.html Interested in placing your text ad here? 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