*snip snip* > His reasoning, which I suppose is
> the norm in magazine world,
> is that the more people to whom the magazine is
> passed, the more secure the
> subscription. Mom, he claims, is not going to fail
> to renew her subscription
> if her daughter likes to read the magazine too.
> Well, you could have knocked
> me over with a feather, because we in the lace world
> have the opposite
> approach, ie. daughter should get her own
> subscription.
Is that really how the lace world thinks? I can't for
the life of me think why anyone should be expected to
get two copies of a magazine for the household - Guild
membership, sure, but that's more than the magazine.
I think the Pennsylvania magazine guy was right. If I
like 50% of what a magazine usually covers, I'll
subscribe. If I like 25% of what's regularly in that
publication, I'll never subscribe. If my (imaginary)
daughter likes 25%, it's likely to be a different %
and again we'll subscribe because we'll make enough
use of the magazine between us to make it worth while.
If my neighbor Betsy likes some part of the magazine
as well but not enough to subscribe herself, and we
regularly share it, then I'm a lot less likely to drop
my subscription even if I don't care for what the
magazine holds - the friendshp is worth the
subscription, and the magazine at least gets one
subscription instead of none. I'm actually thinking
of cross-stitch and crochet magazines here, as those
are what I've subscribed to, but I don't see why lace
would be different. It's the same type of product
from a pattern issue. Especially as magazines
diversify more, and more similar ones come on the
market trying to capture a niche, it becomes strangely
important for each individual magazine to capture and
keep it's own audience by diversifying towards the
audience's extensions of family and friends. If that
makes any sense.
On the actual making of lace side of things, I think
I've found my next project. I picked up a little
torchon-ish doily pricking with minimal directions
from a bargain bin last summer, and I think it's time
to give it a whirl. It's as much an excuse to clear
threads off of bobbins as anything else, but it's a
good excercise in forging my own path from A to B
within the framework of what the doily is 'supposed
to' look like. And it'll be test to see if I like
parts of it enough to make Christmas ornaments or some
such from it. Adaptation I can do :)
Chris :)
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