In message <[EMAIL PROTECTED]>, Chris
Vail <[EMAIL PROTECTED]> writes
> I'm actually thinking
>of cross-stitch and crochet magazines here, as those
>are what I've subscribed to, but I don't see why lace
>would be different.  It's  the same type of product
>from a pattern issue.  Especially as magazines
>diversify more, and more similar ones come on the
>market 

Except that cross stitch magazines tend to all be produced by one of a
fairly small number of publishing houses - ie one magazine company
produces a number of magazines, often across a number of interests. If
one of their magazines fails to maintain its subscriber base, it fails,
but the company isn't necessarily put in danger.

On the other hand, most of the lace magazines are often the newsletters
of individual (even if fairly major) guilds - and their sole publication
- and if they fail to get the number of subscribers (in other words,
members) then the major source of income to the guild fails, and the
guild goes under. This is why several of the guilds have associate
membership - another member of the household can have membership
(usually restricted in some way) at a cheaper rate, because they will
share the magazine of the main household member.

-- 
Jane Partridge

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