I think, if I remember correctly from the talk Brenda referred to, that the 
main purpose for the thread being produced is for use in clothing manufacture, 
so the colours available at any time are mostly dictated by the fashion 
industry. Our use, and that of quilters and machine embroiderers, is a 
secondary opportunity for sales of the threads. 

Jane Partridge

________________________________________
From: Devon...

Thanks, Brenda.
It appears from the below announcement and others on the Internet that Cotona 
50 was "introduced" in September 2013. They seem to be taking the marketing 
approach that it is a new thread specifically designed for quilters. They 
really seem to be playing down the fact that it was a popular product 
inexplicably withdrawn from the market but now in production again. At least 
that is my take on it....
Now I have obtained adjacent shades 710, 712 and 714 in Cotona. So, it would be 
interesting to know what drives the decision of what shades the company chooses 
to offer as their 120 shade line at various different times and how often they 
change it. Is it related to the Pantone color card?

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