At 9:25 PM 8/5/2007 -0400, Jeri wrote: >The point is - I rarely find lace mentioned in an 80-page magazine devoted to >fiber arts. We are failing to publicize lace! I am quite convinced that we >can influence people to love lace in it's basically traditional form (not >combined with pottery/metals/woods), if we just make a few assertive moves. > >We need to step out of the shadows in the media - for the sake of Lace. >Lacemakers must better understand Public Relations so we can make Public >Relations work for us!
One problem I think works against us is the length of time it takes to make lace. All the fiber arts are time-consuming but lace is considerably slower than most. I am always being approached with excellent ways to publicize my work and drum up more customers; unfortunately I really don't want many customers because I don't have time to make a lot of complex pieces (even with people eager to pay good money to buy them) and I *really* don't want to spend my time churning out large numbers of smaller and less interesting items. The flip side is that I seldom have much stock in hand to show people who are interested in my work. At least I do have a website which can put in one place images of pieces which are scattered around the country in private collections. Still, compared to the average jeweller I am, indeed, a very poor publicist--deliberately so. And I actually do expect to sell most of what I make! Which makes me, as a lacemaker, unusually market-minded. No wonder we have trouble keeping our craft in the public eye.... Susan Lambiris Raleigh, NC http://home.earthlink.net/~slambiris/ - To unsubscribe send email to [EMAIL PROTECTED] containing the line: unsubscribe lace [EMAIL PROTECTED] For help, write to [EMAIL PROTECTED]
