Talksport were moaning this morning.

Depends if it means northern rock have the chance to grow and be profitable 
again.

Like it or not sports sponsorship is a good way to raise awareness of a 
company. If that means northern rock get more investors make more money its 
good for us.

If northern rock didn't advertise anywhere no one would know they still existed 
and we would lose even more.

Marketing spend is meant to be an investment.

In my view its the wrong move and leaves them open to criticism and I doubt 
that the £10m investment will have a decent return on investment given that 
they have sponsored them for years

Matt



------Original Message------
From: Robert Heath
Sender: [email protected]
To: John Sykes
To: Leeds List
Subject: [LU] Scandalous outrage
Sent: 19 Jan 2010 19:44

It is an absolutely outrageous scandal that Northern Rock have signed a new 
deal to sponsor those sad stripy twats from Newcastle.

All last year, as I religiously watched every one of their games to enjoy their 
pathetic stumble into relegation, I grumbled and moaned to anyone who would 
listen (ie my dogs) about the fact that N Rock were written on their shirts 
while my money was keeping N Rock afloat. But in more balanced moments, I had 
to admit (to my dogs) that they probably had an ongoing contract which they had 
to honour.

But now they have signed up to a new contract, passing 10 million of OUR quid 
over to them so they can unsettle some more of our best players.

A totally sc. o.

And no one else seems to be even batting an eyelid, except for the good old 
Guardian of course.

Rob Heath
Munchen Weiss
LUFC & 1860
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