Easy - basic economics.
 
The reason that My Heritage is making this special offer is to grow their market. They already have subscribers, who, at least the vast majority, don't need cossetting to remain. Exisiting customers are unlikely to put themselves through the difficulty and time of creating new accounts.
 
The way for My Heritage to make more money is with new customers, not giving money away via special deals to existing ones.
Sent: Tuesday, September 05, 2017 at 4:16 AM
From: "Rick Koelz" <r...@koelz.com>
To: "Legacy User Group" <legacyusergroup@legacyusers.com>
Subject: Re: [LegacyUG] Hello from MyHeritage + 2 unique offers
Don't miss your chance to get this exclusive low price for Legacy Family Tree users! This limited time offer will expire on September 10, 2017! 
* Eligible for new MyHeritage paying subscribers only
 
It always ticks me off when EXISTING, LOYAL customers are exempt from special deals. 
Should I cancel my current subscription and wait until the 9th and sign up for this deal? Or should I delete my current MyHeritage account and tree and sign up with a new identification
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