The demo day for the Ames Area Free UNIX Group (http://www.aafugit.org) in
Ames, Iowa, was actually extended over the course of two weeks. If you go to
the User Group list and read our plans, you'll see that we organized a four
phase effort to reach potential new users of Linux.

   We began on September 8th with our monthly Free Unix User's group
meeting. As this was the first meeting of a new semester, we used this
opportunity to recruit new members and ask for more volunteers for the demo
day projects. We placed posters all over campus and all over town and as a
result we had about 40 new members turn up. Of the people who subsequently
volunteered for the other projects, about 50% were new people who attended
this meeting.
   We followed this with a Linux panel discussion on September 10th on the
Iowa State University campus. I gave a brief history of Open Source and Linux
and we had a high school student, a freshman, a senior, a member of a research
team and a member of the local business community discuss how they used Linux
at home, at school and at work, including pitfalls as well as good reasons why
one would want to use it. The discussion was well attended with about 50
people in the audience.
   Then, on the evening of September 10th, the demo day volunteers met to
discuss coordination and software installation. We chose a group of
applications we felt must be on the machines and then proceeded to install
them. We chose to have two machines at each location, one demonstrating Gnome
and the other with KDE. We installed the Loki game demo, a copy of Quake 
and a
copy of Descent on each machine. We also installed WordPerfect, Star Office
and Applix on each machine. One of our members contacted Cygnus and was able
to obtain a copy of Code Fusion so we demoed this at one location as
well. Finally, we designed a poster which would be on display on an easil at
each location describing who we were and what Linux was. We also created
posters advertising our group and advertising an installfest we carried out
this past Saturday as the fourth phase of our demo day. We had pizza, talked
and had a lot of fun until 1:30 am.
   Our actual demo day was September 15 and it went very well. We set up in
three locations. The first was at the campus Computation Center where I am
employed and it was here where we received the most traffic. Many of the
people passing through were tech-heads and hence we agreed we would have the
best shot with them. The highlight of this location was a demonstration of
VMWARE. One of our volunteers installed Windows 98 on his machine in his dorm,
using VMWARE running on his machine in his dorm, with the display open on the
demo machine so that we could watch it.  The second location was completely a
suprise. One of the local computer stores came to us, having heard about LDD
elsewhere, and asked if they could volunteer their location and their
equipment. They set up a large sandwich board out front and had Linux running
on a strawberry-colored Imac inside (that was an interesting site in itself)
in addition to an Alpha and our own machines. The third location was at our
local shopping mall where we partnered with Waldenbooks. The mall manager had
heard of Linux and helped out in every way he could. Waldenbooks provided
tables in return for our allowing them to set up a book kiosk to sell books.
The most requested software were word processing packages and a way to run
Win32 applications under Linux. The more scientifically minded were quite
pleased to find that Linux came with X windows and compilers they currently
used in their research.
   Highlights of the demo day:

   (a) The following conversation, repeated several times: 

      Interested person: "How much is it?"
                     Us: "It's free"
                     IP: "Really. How much is it?"
                     Us: "It's free."

   (b) seeing all the couples walking by the display at the mall, the men
       wanting to come over and look and the women dragging them onward.

   (c) The number of women interested in Linux. One woman even told me her
       boyfriend had installed it and she wanted to learn it for herself so she
       wouldn't have to be so dependent on him. Thanks to MacMillan, we had
       books for her to look at.

We kept a tally of how many people we talked with and, in total, we answered
questions for over 300 people at the three locations.

   All of these events were designed to lead up to an installfest we had two
days ago on Saturday, September 18th. Friday night, we once again got together
and discussed the best way to proceed. We set up five machines as network
servers and two burning stations. The networking part took the most of our
time. This was done in one room. We also planned to have non-network installs
proceed in another room (using CDs). We spent the rest of the evening burning
CDs and making boot floppies.
   The next day we opened our doors at noon and at 12:10, we had five people
show up. Three network installs and two non-network installs. We burned more
copies of software during the day and in the end completed 20 installs. Many
of these people were people we had talked with at the demo day. The first
install was actually for a woman, which made me quite happy. There were a few
pitfalls involving installs which took us 3 or more hours but due to the level
of knowledge we had present, we were able to send everyone out the door with a
Linux installation. We had LinuxPPC and *BSD installations available as well
but there were no takers. The most popular installs were RedHat and Mandrake
followed by Slackware, SuSE and OpenLinux.

   The one definite upside of this whole event was that it allowed our user
group to bond more than it had before. We are a much stronger organization
than we were two months ago. It also gave me a lot of pride to see so many
people volunteering time and equipment to help out. We began planning in July
and it appears that that was sufficient for us. We'd really like to thank
SuSE, Linuxcare and MacMillan. All of the items they sent were popular and
useful (especially the business card boot CD from Linuxcare). Kudos also go
out to Cygnus and Applixware and especially to Penguin computing. I saw one of
their hilarious posters at the Open Source Convention. I called them and
requested 10 more and they were nice enough to comply. The posters attracted
several people to our table and brought a laugh or a smile to the faces of
many more. RedHat, well, what can I say. The distro for which we had the most
requests for information at the demo was RedHat. They really dropped the ball
on this one. They could have had free publicity if they had only sent
something, even flyers.

   If there is a demo day next year, and only one day is chosen, we will
probably hold ours on a weekday as we did this year, regardless of whether the
rest of you hold yours on a Saturday or a Sunday. Weekdays are the times when
we are most likely going to catch students and faculty members on campus. In
addition, many people here go home on the weekends. I hope this won't 
disqualify us from participating.

   Finally, I would to thank all of you for your suggestions and your example
flyers and press releases. They were very useful. Special thanks go to Deepak
for organizing the whole thing. It was a very good idea and a lot of fun to
do. 

   See you all next year!

   Dave Edsall
   Ames Area Free UNIX Group











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