Robin,

since you are using background images, I assume that the images are meaningless, and only for decoration reasons.

Therefore you do not need alt attributes there. It is true that alt attributes are a little piece of the search engines algorithms, which can boost a bit your rankings, but they are not there for stuffing with keywords.

And for the minimal boosting, it is not worth to spoil your clean code. That is a fact!

Work on more important on-site and off-site factors for achieving higher rankings.

The golden rule in SEO is: Optimize for engines, with humans in mind!

Best,

John

--
John S. Britsios
Web Architect & Business Consultant

Webnauts Net & SEO Workers (Main Office)
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D-33613 Bielefeld

Webnauts Net & SEO Workers (U.S. Office)
5 Ivanhoe Drive
Urbana IL 61802

http://www.webnauts.net
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Robin @ Xplore.net wrote:

Happy New Year Group,

Could someone please clarify for me the best way to markup an image in a template, take a header image for example. In the interest of keeping structure from content I have recently been using background images wherever possible to keep my markup as clean as possible but I have been reading an article on the importance of the alt text for SEO.

Is there a definitive answer?

I want the best search engine rankings but I also want clean markup.

**Robin **


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