The most negative ones were “don’t go to Ignite,” “there’s too much marketing,” 
“the food was awful,” etc.  Well, it’s not quite that simple, please tell the 
broader story.  (Well, I do agree with the food comment, but I hope you don’t 
choose a conference based on the food, especially when you’re in a city with 
such great restaurants.)

But I have a long memory, I remember the last rounds of threads which almost 
led to me unsubscribing to this mailing list.  Marketing for events should 
focus on “why should I attend this event” without the entire pitch being “it’s 
not Ignite.”

I’m obviously supportive of all the events mentioned (Ignite, IT/Dev 
Connections, MMS), as I have presented at all of them.  They all have their 
place.  Just understand what that place is, without blanket statements like “X 
is better than Y” because it’s never that black and white.

Thanks,
-Michael

From: [email protected] [mailto:[email protected]] On 
Behalf Of Ed Aldrich
Sent: Wednesday, October 14, 2015 1:38 PM
To: [email protected]
Subject: RE: [mssms] Ignite 2016

I’m not sure anyone here in this thread at least was trying to slam Ignite as 
opposed to trying to point out the differences and some of the well-publicized 
down sides… I know I certainly wasn’t.

Ed Aldrich
Mobile: (401) 924-2293
[email protected]<mailto:[email protected]>
[Description: Description: cid:[email protected]] Ent Cli Mgmt 
(2003-2015))

Sent from my Microsoft Surface

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Michael Niehaus
Sent: Wednesday, October 14, 2015 4:22 PM
To: [email protected]<mailto:[email protected]>
Subject: RE: [mssms] Ignite 2016

I am anti-negativity.  You don’t need to slam one event to promote another one.

Thanks,
-Michael

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Marcum, John
Sent: Wednesday, October 14, 2015 1:11 PM
To: [email protected]<mailto:[email protected]>
Subject: RE: [mssms] Ignite 2016

Dang it! You said that way better than I did!

“I would position Ignite and forward-facing, deep, and broad, with the standard 
industry event flair.  While Dev Connections is small, cozy, and focused on the 
here-and-now for those that want to do their current jobs better or more 
efficiently.”





________________________________
        John Marcum
            MCITP, MCTS, MCSA
              Desktop Architect
   Bradley Arant Boult Cummings LLP
________________________________

  [H_Logo]

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Michael Niehaus
Sent: Wednesday, October 14, 2015 3:03 PM
To: [email protected]<mailto:[email protected]>
Subject: RE: [mssms] Ignite 2016

Let’s start that discussion again ☺  Ignite is all of the above:


·         Future-facing messaging delivered through keynotes and roadmaps 
sessions, to tell you what’s coming.

·         Deep technical content delivered through hundreds of breakout 
sessions, focusing on currently-released and new products.  On Windows 10 
alone, we planned 100 unique sessions last year and expect the same number next 
year.  Yes, you’ll find marketing-led sessions from people like me (which are 
still generally 200/300-level), as well as PM- and dev-led sessions at the 300- 
and 400-level depth.  And we bring in a wide variety of external speakers (MVPs 
and other industry experts) to give you the real-world views, tips-and-tricks, 
etc.

·         Hands-on and instructor-led labs on nearly every product we make.

·         Networking opportunities through a variety of different 
organizations, events, and activities.

This is the one big IT pro conference that Microsoft will do every year.  I 
haven’t missed one for 20 years (and I’ve only worked for Microsoft for 12 ☺).  
We also will continue to have WPC for partners, Build for developers, and 
WinHEC for OEMs.

So I would position Ignite and forward-facing, deep, and broad, with the 
standard industry event flair.  While Dev Connections is small, cozy, and 
focused on the here-and-now for those that want to do their current jobs better 
or more efficiently.

Thanks,
-Michael

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Rod Trent
Sent: Wednesday, October 14, 2015 12:19 PM
To: [email protected]<mailto:[email protected]>
Subject: RE: [mssms] Ignite 2016

Not at all. Two different events completely. One is a messaging event, the 
other is technical deep-dive and networking event.


From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Ryan
Sent: Wednesday, October 14, 2015 2:48 PM
To: [email protected]<mailto:[email protected]>
Subject: Re: [mssms] Ignite 2016

Are they going to compete with Dev Connections?

http://ignite.microsoft.com/#fbid=wCXlhIYsgLo
Rescheduled to Sept 26-30 in Georgia

On Wed, Oct 14, 2015 at 7:09 AM, Rod Trent 
<[email protected]<mailto:[email protected]>> wrote:
That’s the plan. I am getting clarification and will update when I have it…

http://windowsitpro.com/industry/microsoft-ignite-canceled-chicago

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]<mailto:[email protected]>] 
On Behalf Of Damien Solodow
Sent: Wednesday, October 14, 2015 7:54 AM
To: [email protected]<mailto:[email protected]>
Subject: RE: [mssms] Ignite 2016


According to the article they are just rescheduling it which requires a move.

Sent from mobile.
On Oct 14, 2015 7:49 AM, John Aubrey 
<[email protected]<mailto:[email protected]>> wrote:
I saw this.  Sad new for me.  It was my year to go too!

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Jay Parekh
Sent: Tuesday, October 13, 2015 8:37 PM
To: [email protected]<mailto:[email protected]>
Subject: [mssms] Ignite 2016

http://www.chicagotribune.com/business/ct-microsoft-cancels-chicago-conference-1014-biz-20151013-story.html

Sent from a mobile device








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